Karen Kruger

Events of 29 May in South Africa confirmed two truths: (1) In this life, no one is safe (2) The people, consumers, can surprise you at a very critical time. Change is the only constant. Future-proof your brand, and career, at the Marketing Innovation Summit. https://lnkd.in/dqMCEkGs

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As more people become connected, media consumption trends are constantly changing. So I asked PwC South Africa's Charles Stuart what this means for advertising spend in parts of Africa. Watch the snippet below and check the link in comments to listen on Spotify. #ContentCreator | #TheLeadCreative | #marketing

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The affects of Temu and SHEIN are starting to show. Local brands are feeling the pressure and letting go of fashion departments due to these new entrants, it’s such an interesting dynamic for the SA market and I wonder how eCom for South Africa will pivot in order to stay competitive.

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As we navigate a crucial election year, it’s an opportune moment to explore how South Africans are thinking, acting and feeling. This year, Kantar's Mzansi Consumer Barometer focusses on topics such as #TheHustle, the #CostOfLivingCrisis and #MediaBehaviours, as well as: 📢 South Africans biggest concerns and feelings about the future #Elections #Economy 🛒 Bricks and clicks – what drives online and offline shopping behaviour, internet access, and why do we shop where we shop? 💳 The impact of loyalty, rewards and subscription-based programmes 💚 A brand sustainability check and what Mzansi is willing to pay for 😎 State of play: the unique appeal of TikTok and its content connection Register for our digital launch on 17 May for our fourth annual check in with South African consumers. Join Kantar's Ivan Moroke, Stacy Jayne Saggers, Renissa Gounden and TikTok's Greg Bailie for this not to be missed session! Get your front row seats here 🍿📽 https://lnkd.in/e4H62dEJ #MzansiConsumerBarometer #Marketing #ConsumerBehaviour #SouthAfrica

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This week, I'll share insights on the changing landscape of consumer behaviour in South Africa. Stay tuned as we explore the impact of digital transformation on retail, the relevance of loyalty and rewards programs, and the rising awareness of health and wellness post-pandemic. Understanding these shifts is crucial for businesses to stay competitive and responsive to evolving consumer needs. #ConsumerBehaviour #SouthAfrica

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Pick n Pay is in trouble, which most observers of retail in South Africa have seen coming for some time. We give our thoughts on what happens next, what it can do to win back market share (there are lots of untapped opportunities in South Africa), and the one thing that underpins why it is losing ground to Shoprite: (customer) data. https://lnkd.in/ehTXdBD6 #retail #southafrica #supermarket #strategy

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