#ICYMI | Cape Town & the Western Cape Shines at Mitteleuropa Roadshow, Expanding Connections with Key European Travel Markets Wesgro’s efforts to position Cape Town and the Western Cape as a world-class travel destination were front and centre at the recent Mitteleuropa Roadshow, held in Munich and Hamburg, Germany, from 16–20 September 2024. This prestigious event provided a vital platform for strengthening our relationships with European travel markets, particularly in Germany, Austria, and Switzerland, while also opening up fresh opportunities for growth. Through engaging Destination Dialogues and targeted one-on-one meetings, Wesgro was able to connect directly with key travel trade professionals, positioning Cape Town and the Western Cape as a must-visit destination. These interactions ensured that our region remains top of mind for European travellers, particularly in the German-speaking markets, which are rapidly evolving. Germany remains a leading source market for the region, with South African Tourism reporting a 41% growth in German visitors in 2023 compared to 2022. Beyond Cape Town’s iconic attractions, visitors are increasingly drawn to the untapped beauty of the Cape Winelands, the rugged charm of the West Coast, and the scenic routes that wind through the Garden Route. With 18 direct flights from Germany to the Western Cape each week, the region offers seamless access to a wide array of experiences, from immersive nature escapes to rich cultural and outdoor adventures. #Discoverctwc #AfricaShowcase #VisitSouthAfrica #OnShowSolutions Western Cape Government Wrenelle Stander Dr Ivan Meyer Monika Iuel Julia Louw Lana Carls
Wesgro
International Trade and Development
Cape Town, Western Cape 23,344 followers
The Official Tourism, Trade and Investment Promotion Agency for Cape Town and the Western Cape. #CapeConfidence
About us
Wesgro is the official Tourism, Trade and Investment Promotion Agency for the Western Cape. We are the first point of contact for foreign investors and local exporters. We attract and facilitate investment into the Western Cape, nationally and internationally. Growing exports of products and services of the Western Cape through development of export capability, demand and market access. We market the Western Cape as a competitive business and travel destination.
- Website
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http://www.wesgro.co.za
External link for Wesgro
- Industry
- International Trade and Development
- Company size
- 51-200 employees
- Headquarters
- Cape Town, Western Cape
- Type
- Government Agency
- Founded
- 1983
- Specialties
- Investment promotion, Creative Industries & Tourism, BPO, Agribusiness, Renewable Energy, Boatbuilding, Tourism, Travel and Leisure, Convention Bureau, Trade Promotion, Export Lead Generation, and Hosted Buyer's Mission
Locations
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Primary
40 Heerengracht Street
7th Floor, Media24 Foreshore
Cape Town, Western Cape 8001, ZA
Employees at Wesgro
Updates
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Wesgro takes Western Cape Wine to Denmark 🍷 As part of our commitment to boosting the Western Cape's export potential, Wesgro recently led a B2B Wine Mission to Denmark from 23-27 September 2024, through our Export Advancement Programme. The mission highlighted the strength of South Africa’s majority Black-owned and women-owned wine producers. By facilitating direct engagement with Danish buyers and distributors, hosting food and wine pairings with media, and conducting site visits, we aimed to expand the international reach of local brands. This initiative is expected to unlock R50 million in export sales over the next five years. Wine is one of South Africa’s largest agro-based exports, with 100,000 hectares of vineyards—primarily in the Western Cape—accounting for 4% of global production. #MadeInTheCape #SouthAfricanWine #WesgroDenmarkMission2024 #EAPTraining #EAPMentorship #SAEmbassyDenmark Wrenelle Stander Dr Ivan Meyer Erica Joubert Nadine Smith-Clarke the dti (Department of Trade and Industry: Republic of South Africa)
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📢 Final call to International Buyers! Applications are closing soon for Wesgro’s flagship trade event, #MadeintheCape2025! Join us in Cape Town from 3 to 6 March 2025, and be one of 40 fully hosted buyers to experience the quality and sustainability of goods and services that the Western Cape has to offer. The 4-day event includes B2B meetings, supplier site visits, networking functions, and the opportunity to explore the city of Cape Town and the surrounds. Application deadline: 4 October 2024 Secure your spot in less than 5 minutes by registering on the www.CapeTradePortal.com now. Find out why you should be apart of this premium flagship event from Xbox Global Expansion Team (GXT) Manager, Africa & Middle East Temi Afolabi⬇️⬇️⬇️ #CapeConfidence #MadeInTheCape Wrenelle Stander Dr Ivan Meyer Erica Joubert Krishen George CA (SA) Michael Gamwo - LLB, LLM (UCT) Monica Rorvik Nadine Smith-Clarke Melonie Grunewald Gcina Nomsa Dlamini Thiru N. Ulsana Reddi Adrienne Golden Brandon Jenniker Kamiela Domingo Nomandla Mene Raphaella Joannou
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🌍✈️ Cape Town Air Access, powered by Wesgro, proudly welcomes the announcement by KLM to increase their capacity to Cape Town with two additional flights per week on Tuesdays and Sundays starting from 17th December 2024. This development is a significant milestone as the Netherlands features as one of the top 10 destinations for two-way passengers into Cape Town International Airport. This enhancement in air connectivity is a testament to Cape Town's growing importance as a key destination in Africa and ensures that the region remains a preferred destination for Dutch travellers seeking both leisure and business opportunities. #CapeConfidence #CapeTownAirAccess #CTAA #Wesgro Wrenelle Stander Dr Ivan Meyer David King Paul van den Brink Russel Brueton Sibusiso Maneli
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#DayInTheLifeOfWesgro Ensuring our competitiveness across tourism, trade, and investment – Wesgro is wrapping up Friday with: 🖋️ Signing an MoU with Wuhan's Trade and Investment Promotion Agency to strengthen economic relations between our two regions; 🍃 Participating in a steering committee for a pre-feasibility study on a green hydrogen pipeline between Freeport Saldanha, Boegoebaai, and Lüderitz Namiba; 🧳 Leading 30 tourism students from West Coast College on a day’s trip to the Cradle of Human Culture at !Khwa ttu Nature Reserve, West Coast Fossil Park, and Elands Bay Cave in celebration of World Tourism Day. #Wesgro #CapeConfidence #InvestCapeTown #InvestWesternCape #DiscoverCTWC #MadeInTheCape Western Cape Government City of Cape Town Wrenelle Stander Dr Ivan Meyer Sebekedi Motlhabane Koloi JP van der Merwe Gasunie Green Hydrogen Namibia, Nceda SA Sandiso Gcwabe CA(SA) Gadijah Darries (خديجة) Erica Joubert Monika Iuel Julia Louw
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Wesgro is advancing tourism and inspiring the next generation of tourism leaders with a Youth Familiarisation excursion in celebration of International Tourism Day 2024. Under the theme 'Tourism and Green Investments' - and in honour of Heritage Month - the team is leading 30 students from West Coast College on a day’s trip to the Cradle of Human Culture at !Khwa ttu Nature Reserve, West Coast Fossil Park, and Elands Bay Cave. Given the tourism sector’s transversal nature, the positive impact on employment is significant. Showcasing the rich heritage and natural history of the West Coast, the tour also serves to educate the students on the role of sustainable and community tourism in preserving important cultural landmarks for future generations to come, and creating economic prosperity for communities across the region. #Wesgro #CapeConfidence #WorldTourismDay #HeritageMonth Wrenelle Stander Dr Ivan Meyer Western Cape Government Monika Iuel Julia Louw Wendy Viljoen Lizel Trimm
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🔊 VACANCY ALERT Are you looking for your next career move? We have an exciting vacancy available. 💼 Trade Coordinator 🗓️ Closing Date | 03 October 2024 Visit the Careers page on our website➡️: https://lnkd.in/dxN24VYE to view the full job spec and to apply. #Wesgro #WesgroVacancies #CapeConfidence #PlaceOfMore
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Excited to be exhibiting at Africa Health Exhibition 2024! Join us in Cape Town from 22–24 October 2024 for the Africa Health & Medlab Africa Exhibition and Congress. Visit us at booth H4.A30 to build lasting connections and discover groundbreaking products. We look forward to connecting with healthcare professionals and industry leaders. Don’t miss out on witnessing the latest developments in healthcare across Africa. Register now for free: https://bit.ly/3MpCmug #Wesgro #AfricaHealth #MedlabAfrica #HealthcareEvent #CapeTown #HealthcareInnovation #RegisterNow JP van der Merwe Mandi Swanepoel (nee Bell) Azra Fredericks
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Cape Town Air Access (CTAA), powered by Wesgro, celebrated a record-breaking season in 2023. Cape Town International Airport (CTIA) welcomed over 2.8 million international passengers, marking the highest number ever recorded. For more insights, read this article as published by IOL News: https://lnkd.in/dWbpR7qp #Wesgro #CapeConfidence #CapeTownAirAccess
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Unlocking opportunities in China The Wesgro team recently participated in the South African Tourism (SAT) China Roadshow 2024, held from 8 to 13 September in Beijing, Shanghai, and Shenzhen, to tap into the potential of the Chinese market. The goal was to boost the tourism sector by raising awareness, improving the destination's visibility, and facilitating market entry. This effort also aimed to strengthen cultural and economic ties with China, a rapidly growing economic powerhouse, setting the stage for a vibrant future in tourism for both countries. With over 300 million outbound travellers annually, China represents a significant opportunity for Cape Town and the Western Cape, despite the current lack of direct air access. Highlighting the region as a premier destination is crucial for building market awareness and attracting travellers seeking premium experiences. This strategy is expected to yield a substantial economic impact. In response to the growing competition and new investments in the Chinese market, South African Tourism’s 2024 recovery strategy emphasises a collaborative ‘Team South Africa’ approach. By engaging with various stakeholders throughout the week, the initiative aimed to effectively showcase South Africa’s diverse tourism offerings. #SATChina #SATroadshow #BrandSA Monika Iuel Julia Louw Adriaan Fourie Cape Town & Western Cape Convention Bureau