The alts arms race is on. As the world of alternative investments opens its doors to individual investors, firms are racing to tap into the approximately $58 trillion administered by private wealth managers. While large asset managers have the upper hand with brand recognition and expansive distribution networks, the private markets firms in the middle are faced with the challenge of building a brand that stands out from the crowd. In our recent report, we examined how alts firms are communicating in this new era and outlined key takeaways for those who want to win. Explore the full report below to learn more.
Prosek Partners
Public Relations and Communications Services
New York, NY 20,827 followers
Integrated marketing and communications firm that brings fresh ideas to financial and professional services clients.
About us
Prosek Partners builds – and protects – the top brands in business. We are a certified Woman-Owned Business and among the largest independent, integrated communications and marketing firms globally. Specializing in providing a full range of communications solutions to financial and professional services companies, Prosek delivers business impact through an unexpected level of passion, creativity and marketing savvy. Services include media relations, thought leadership, social and digital media, public affairs, investor relations, financial communications, transaction services, crisis communications and issues management, content creation, conference support, publishing, media training and more. Prosek's strategic branding and integrated marketing arm – Prophecy by Prosek – offers brand strategy, award-winning design, digital and advertising capabilities. Prosek has been named PRovoke’s “Global and North American Corporate/Financial Agency of the Year” and a top-five global M&A and shareholder activism agency.
- Website
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http://www.prosek.com
External link for Prosek Partners
- Industry
- Public Relations and Communications Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1990
- Specialties
- public relations, media relations, investor relations, marketing, digital, creative, content creation, events, branded content, social media, reputation management, content marketing, influencer marketing, video, native advertising, media buying, digital marketing, branding, design, and website
Locations
Employees at Prosek Partners
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Darren Daugherty
Senior Vice President at Prosek Partners
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Thomas J. Rozycki, Jr.
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Carleton English
Senior Vice President at Prosek Partners
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Neil R Goklani
Partner at Prosek Partners | Head of Prophecy (a Prosek business) | Ex JP Morgan, Amex | AAVA Alumni Board Outreach/Comms Chair/Guest…
Updates
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#PathtoProsek | Associate Creative Director Jonathan McElroy shares how his path has been anything but linear, filled with creativity, discovery and an appreciation for the art of the journey itself. Jonathan’s path through diverse roles ultimately brought him to Prosek, the perfect place to bring his talents to life. His story serves as a reminder that not everyone follows a straight line from point A to point B — sometimes, the most compelling stories come from unexpected detours. Read more here ➡️ https://lnkd.in/eeBifkKW
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This year, six Prosekians are lacing up their sneakers to take on all five boroughs in the 2024 NYC Marathon! After logging hundreds of miles in training, they’re not just eyeing the finish line — many are also racing to raise funds for the causes they’re passionate about. Read their stories in our latest #UnboxedThoughts blog here ➡️ https://lnkd.in/gMCEj8DZ #NYCMarathon #GiveBack
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What does your favorite #Halloween candy say about you? 🍬👻🎃 In our latest #UnboxedThoughts blog, we explore how your Halloween candy choices reflect the type of PR practitioner you are. Whether you're a Snickers-obsessed traditionalist or connoisseur of all things sour, you won't want to miss this sweet treat. Read more here ➡️ https://lnkd.in/e8kY5Ubb Nikki (Hess) Held
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We had the pleasure of welcoming a group of participants from The HOPE Program to our New York office. Our Human Resources and Digital, Paid and Analytics teams shared presentations filled with tips on enhancing job searches, optimizing LinkedIn profiles and crafting an effective elevator pitch. It was rewarding to support these individuals in their career journeys and we look forward to seeing where their hard work takes them. #GiveBack
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"I love how much variety there is in the work we do so I’m constantly getting to flex and develop new skills.” Spend a #DayintheLife with Senior Designer, Prophecy, Rowan Griscom, as she shares a glimpse of what it's like to work on our creative team and takes us behind the scenes at the Transform Awards North America 2024 where Prophecy took home several awards. Learn more about Prophecy here ➡️ https://lnkd.in/eykmwGe9
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It’s almost Halloween, and Prosek’s Digital Download has all the treats with zero tricks. Here’s what’s brewing in the world of digital marketing: ✔️ Carousels are key to boosting reach and engagement on Instagram ✔️ X’s latest platform changes drove 50k new users to Bluesky in a day ✔️ Enhanced ad options and AI tools are bringing new ways to connect on LinkedIn Read the latest edition of the Digital Download by Veronica Zabala to stay informed ⬇️
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Commitments to diverse funds have dropped by 85% in the past two years, largely due to backlash against ESG and DEI initiatives. This trend has severely impacted diverse founders in private markets. Managing Director Josette Thompson highlights the importance of diverse fund managers taking control of their narratives. In her article, she discusses how crafting a compelling story and building a cohesive brand are essential for visibility and success. Read her full byline in Emerging Manager Monthly for more insights: https://lnkd.in/e-tigxph