As part of observing #Transportmonth & redefining the reputation & image of the sector, the Soshanguve Taxi Owners' Association (SOTOA), in partnership with local businesses, neighbouring associations and the City of Tshwane government, held a fun run/walk for the Soshanguve community.
In their efforts to professionalise the taxi industry and to present themselves as trusted and well-meaning business people, the executive committee of SOTOA extended an open invitation to the community, other local businesses and the City of Tshwane to participate in the event.
The event was an astounding success; well attended by community members, entrepreneurs and City of Tshwane officials. This was a resounding testimony of the success that SOTOA & the taxi industry has had in repairing relationships with the community and other stakeholders.
SOTOA is one of the few Taxi Associations which have begun being players in other sectors of the transport and logistics value chain. Through their subsidiary, SOTOA Energy, they have established their very own Fuel Station for their fleet of taxis.
As KJM Capital, we are honoured to be a part of this transformation of the taxi industry in its efforts to professionalise itself. Our CEO, Jacob Mkhabela, took part in the fun run and came 31st out of hundreds of participants. In one of the photos below, he can be seen running alongside the Regional Chairperson of SANTACO Tshwane, Mr ES Rasepae, who came 30th in the race.
The taxi industry is a key player in the economy of South Africa, transporting the majority of South Africa's workforce daily. A win for the taxi industry is a win for the economy of South Africa!