Growth Experts

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Growth Experts referral strategy tip #2: Want to make a lasting impression? 💡 Skip the branded swag 🚫 We've all got heaps of pens, notebooks, t-shirts, etc., from companies we probably won't buy from. Rather opt for thoughtful, personal gifts. According to 'Giftology' (link in comments), memorable gifts aren't about the logo but the connection they foster: 1. Find out what your referral connection likes as a PERSON. 🎁 Golf? Music? Coffee? Craft Beer? Go with something they'll use and will remember you when they do. Kitchen stuff is always awesome when you run out of ideas. 2. Find out what your referral connection's PARTNER might like. 🎁 Everybody loves making their significant other happy. If you can help them along with that, you're a legend in their eyes. 3. Surprise your contacts when they least expect it from a professional contact. 🎁 End-of-year gifts are "meh.", but a gift on my birthday or when I return to work for the first week of the year is "yay!" The ROI on genuine appreciation is off the charts. #CorporateGifting #Giftology #MarketingStrategy #GrowthExperts

2️⃣ 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐀𝐬𝐤 𝐃𝐮𝐫𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐍𝐞𝐱𝐭 𝐒𝐚𝐥𝐞𝐬 𝐌𝐞𝐞𝐭𝐢𝐧𝐠 Upfront Contracting (originally popularized by Sandler) is your not-so-secret weapon to ensure every meeting covers what you AND your prospect want to discuss while pushing them closer to the sale. 🏆 Set the tone, gain control, and make sure every dart you throw hits triple 20 🎯 ⭐️ DISCLAIMER: This is adapted content that Jason Bagley originally sent out in our weekly newsletter, which covers ONE golden nugget per week. Get golden nuggets here: https://lnkd.in/dmR8c9my -- 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 1️⃣ - 𝐅𝐢𝐧𝐝 𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭’𝐬 𝐠𝐨𝐚𝐥 𝐚𝐭 𝐭𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐞𝐞𝐭𝐢𝐧𝐠. “What would you like to get out of the next half hour?” Once they’ve told you, you can lay out YOUR agenda and include their goal. “That’s great to hear, James. I plan to take you through our process and answer your questions. I’ll include [GOAL] as that’s what you’d like to get out of this meeting. Are you ok with this?” Now, you’ve set your first upfront contract with your prospect as they’ve agreed to the agenda! This gives your meeting a clear agenda and implies they control what you will discuss. Humans love having control 🤝 -- 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 2️⃣ - 𝐒𝐞𝐭 𝐜𝐥𝐞𝐚𝐫 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐟𝐨𝐥𝐥𝐨𝐰-𝐮𝐩𝐬. If your meetings usually end with non-specific language like: Let’s chat ‘later this week’? OR I’ll take a look and ‘get back to you’. Then, the second upfront contract will be the most important for you. “James, it’s been amazing chatting with you. I’m going to send you our proposal by Wednesday at 3pm. *𝘞𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘢 𝘳𝘦𝘢𝘴𝘰𝘯𝘢𝘣𝘭𝘦 𝘵𝘪𝘮𝘦 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘵𝘰 𝘳𝘦𝘷𝘪𝘦𝘸 𝘪𝘵 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬?*” James might say, “I should be able to review it by Friday.” You then follow up with: “Great, let’s chat on *𝘍𝘳𝘪𝘥𝘢𝘺 𝘢𝘵 2𝘱𝘮* to discuss any thoughts or questions you have. If there’s any reason you can’t go ahead with our proposal, I’d appreciate it if you could let me know that, too. *𝘋𝘰𝘦𝘴 𝘵𝘩𝘢𝘵 𝘸𝘰𝘳𝘬 𝘧𝘰𝘳 𝘺𝘰𝘶?*” With this approach, you’re not just sending a proposal into the void and hoping for a response; you’re guiding the sales process and increasing your likelihood of closing or, at the very least, timely feedback. 🚀 -- Drop us a comment or send Jason or Taylor a DM if you have any questions about Upfront Contracting. We’d be happy to help you out! We deliver easy-to-consume information like this to hundreds of subscribers each week in our newsletter (which you’re missing out on). Come and rub shoulders with the big boys: https://lnkd.in/dmR8c9my #SalesMeetings #UpfrontContracting #GrowthExperts #Sales #Marketing

The Best Framework for Landing Pages, Sales Presentations, and More… Ever felt like your sales pitch was a bit blegh? 😕 🔁 The Missing Link - Presentation Powerhouse Action Framework can be applied to most of your sales and marketing activity, and we pretty much guarantee that you’ll get more interest as a result. ⭐️ DISCLAIMER: This is adapted content that Jason originally sent out in our weekly newsletter, which covers ONE golden nugget per week. Get nuggets here: https://lnkd.in/dmR8c9my Alrighty, here’s the sequence you should follow: 😱 𝐆𝐢𝐯𝐞 𝐭𝐡𝐞𝐦 𝐚 𝐫𝐞𝐚𝐬𝐨𝐧 𝐭𝐨 𝐜𝐚𝐫𝐞: Start with the thorn in your audience's side. Showing you understand their pain is half the battle won. 💪 𝐆𝐢𝐯𝐞 𝐭𝐡𝐞𝐦 𝐚 𝐫𝐞𝐚𝐬𝐨𝐧 𝐭𝐨 𝐛𝐞𝐥𝐢𝐞𝐯𝐞: Flex a bit. Showcase your successes and why you're the hero they've been waiting for. 📚 𝐓𝐞𝐥𝐥 𝐭𝐡𝐞𝐦 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐤𝐧𝐨𝐰: Lay out your plan. How will you remove the thorn? Make your offering the missing link between their problems and their desires. 🏁 𝐓𝐞𝐥𝐥 𝐭𝐡𝐞𝐦 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐝𝐨: Finally, lead them to the dreamy result. Show them what success looks like at the end of your plan. Transforming your sales documents and pitches from 'just another' to 'the chosen one' isn’t just a dream. Try The Missing Link Framework on your next sales project, and let us know how it goes! We drop smart, actionable stuff like this in our weekly newsletter (which has a 58% open rate, btw), join the cool club: https://lnkd.in/dmR8c9my #CoreFour #Marketing #Sales #GrowthExperts #MissingLinkFramework

𝐓𝐡𝐞 𝐂𝐨𝐫𝐞 4️⃣ Not sure where to focus your marketing and sales efforts? The Core Four strategy is a SIMPLE framework that you can use to make sure you cover all of your bases without overcomplicating things… ⭐️ DISCLAIMER: This is adapted content that Jason originally sent out in our weekly newsletter, which covers ONE golden nugget per week. 𝐆𝐞𝐭 𝐧𝐮𝐠𝐠𝐞𝐭𝐬 𝐡𝐞𝐫𝐞: https://lnkd.in/dmR8c9my Alrighty, here’s the Core Four: 1️⃣ 𝐖𝐚𝐫𝐦 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡: 1-to-1 Contact with People Who Know You. 📺 Channels: Emails, Newsletters, Referral Systems, In-Person Networking.  💡 Tip: Reward referrals even if they don’t always go through to a sale. 2️⃣ 𝐅𝐫𝐞𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: 1-MANY Contact with People Who “Know” You. 📺 Channels: Social Media, Youtube, Case Studies, Brochures.  💡 Tip: Share inside knowledge freely, and you’ll get what you give! 3️⃣ 𝐂𝐨𝐥𝐝 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡: 1-1 Contact with People Who Don’t Know You. 📺 Channels: Email, LinkedIn, Cold Calling, In-Person Visits, Networking Events. 💡 Tip: Know your target’s pain points. Research, report, optimize, repeat. 4️⃣ 𝐏𝐚𝐢𝐝 𝐀𝐝𝐬: 1-MANY Contact with People Who Don’t Know You. 📺 Channels: Social Media Ads, Google Search Ads, Display Ads, etc. 💡 Tip: Craft an offer with a guarantee. Test varying images, videos, and copy. If you can cover all your bases in the Core 4 within your business, you’ll crush it 🚀 𝐆𝐨𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐢𝐬 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤? Drop a comment, and we’ll get back to you ASAP Get more info like this every week through the Growth Experts Newsletter: https://lnkd.in/dmR8c9my #CoreFour #Marketing #Sales #GrowthExperts

A special shout-out to our partner, Euphoria Telecom for their excellent new "REMEMBER TO THINK PINK" campaign! In partnership with Euphoria Telecom, Reach For Recovery is on a mission to paint South Africa pink. 🎨 Breast Cancer Awareness is an important cause, and they are dedicated to raising awareness using bright pink sticky notes. These serve as gentle reminders for women all over the country to "MAKE THE SMART CALL" and schedule an annual breast exam. Join them by sharing your own digital "MAKE THE SMART CALL" sticky note on your profile, and you could win a luxury beauty experience for two worth R10,000! 💅🏻 To participate, share the image, tag Euphoria Telecom and use the hashtags #MakeTheSmartCall, #EuphoriaTelecom, and #ReachForRecovery. Visit the link in the comments to learn about how to enter. 👇🏼 You can also watch a short video about the campaign at the top of the same page. Let’s STICK together and make a real difference across South Africa. 🎀