The Africanbank Brand Indaba was a first for our bank and an exciting sign of what is to come. A brand that revels in the Audacity to Believe is trend-setting, game-changing, collaborative, creative, and sincere. There is power in our story. Last week, at an energetic and vibrant Africanbank Head Office in Midrand, we showcased our refreshed Africanbank brand. One of Africa’s brightest stars, our beautiful new brand ambassador Nomzamo Mbatha, spoke of how the Africanbank story resonates with her. As our Group Chief Marketing Officer Sbu Kumalo said, our story is both a source of pride and inspiration. Our collaboration with Nomzamo, and our design partner Khosi Nkosi, underscores our passion for backing go-getters with an unshakeable audacity to believe. And audacious is an apt description for our new uniform collection. We’re making banking fashionable with a collection that is unified, not uniform. Our Brand Indaba is about a passionate commitment to the people and communities we serve. This event was a rallying cry to our people. It was designed to channel their passion for Africanbank, and their excitement about our future, into their roles as leaders of our movement. We plan to roll out similar Brand Indabas across South Africa, bring our story, energy, and purpose to the people for whom this bank was built. There’s even an exciting consumer fashion collection in the works! Here are some photos from the event. 💙💚 #MeetTheBrand #Africanbankers #Africanbank #AudacityToBelieve
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