Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (Q56287041)

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Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising
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    Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (English)
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    Barbara J. Phillips
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    Edward F. McQuarrie
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    June 2004
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    4
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    1-2
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    113-136
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