Rich Pablum

Billy Frolick, the man behind the pseudonym Rich Pablum, has written for The New Yorker, Premiere, Entertainment Weekly, and the Los Angeles Times, and he is the author of a highly acclaimed book about the movie business, What I Really Want To Do Is Direct. He wrote the screenplay for the animated film Madagascar. A graduate of NYU film school, he lives in Los Angeles with his wife and three children.