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Shopping Season Contextual Buzz - Discover our Black Friday & Cyber Monday Insights

A Content Universe

Meet Liz, the AI technology at the heart of our contextual offering

Core

What is Liz?

A universe of content that allows brands to optimize their campaigns and targetization, providing the greatest possible advertising approach while ensuring brand safety.

What does Liz do?

Liz consumes 60 million articles per day, understands every page, and places it uniquely on our contextual graph. With this knowledge, it can determine the best opportunities for ad placements.

With a human-like understanding of both the content found in an article and the context, Liz ensures superior affinity, which leads to higher engagement and an overall user experience.

How does Liz achieve this?

Liz understands what your consumers are reading to deliver an all-powerful contextual approach.

Network

Mind

The Brain

Liz combines leading technology to ensure brands' ads will be served through contextual, in the most effective placements, to reach their targeting.

Create opportunities

By delivering ads within content, we maximize user attention.

Thanks to our tracking metrics, we can fully optimize your campaigns to the next level.

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