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Marketing Analysis Products
That Drive Growth

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marketing journey customer path product

Testing

Testing uncovers the incrementality of your marketing with Rockerbox. It helps brands gain even more value out of MTA and MMM and further validates MMM results. Testing is the third point in marketing triangulation that drives data-driven decision making to take your brand to the next level.
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Why Companies Choose Optimize

 

Optimize Your Spend

Reduce waste and maximize your ROI by allocating your budget to the channels and strategies that deliver ACTUAL growth.

Validate Your Strategies

Too often we know our marketing is working but we don't know which half. With Testing you can confirm which campaigns are genuinely contributing to your growth goals.
 

Drive Informed Decisions

By understanding what is (and sometimes more importantly is not) working, you are equipped to make better decisions across all of your channels.
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Rockerbox Testing

How is it used?

A director uses Testing to help drive growth and channel adoption faster. They now can uncover and understand the true impact of every campaign, tactic, and channel.

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MMM

With Rockerbox MMM, marketing directors and executives can leverage historical spend and revenue data to model marketing effectiveness and predict future outcomes. Our Marketing Mix Modeling techniques enable you to plan future budget allocation across channels and strategies, empowering you to make informed decisions that drive revenue growth.
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Why Companies Choose MMM

 

MMM for the modern marketer

Rockerbox MMM leverages our own AI-driven Marketing Mix Modeling technology to help you predict revenue and conversion outcomes based on your ad spend and other marketing investments

Better budgeting with data

Using historical data from your own company, you can discover the ideal amounts to budget per channel to ensure maximum efficiency and achieve your bottom-line goals. 
 

Scenario planning 

Rockerbox MMM’s Scenario Planner helps you build a budget plan around your goals and constraints so you can make smart measured improvements with the best chance of improving metrics like ROI, revenue, conversions, and CPA.
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Rockerbox MMM

How is it used?

A director uses MMM to simulate different marketing plans, making data-backed decisions that drive revenue growth and maximize ROI.

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Journey

Journey offers a holistic view of the customer journey across different channels, empowering you to understand how marketing strategies work together to drive conversions. By analyzing first-party data, Journey provides valuable insights into the conversion funnel, marketing funnel, and a user's path-to-purchase (MTA), giving you a comprehensive understanding of your marketing performance.
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Why Companies Choose Journey

 

Holistic View of the Customer Journey

Provides a comprehensive view of how marketing channels interact throughout the customer journey.

Channel Overlap Analysis

Uncovers how different marketing channels work together or independently to drive conversions.
 

MTA Insights

Offers insights into credit distribution when multiple channels touch a user on the path to conversion.
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Rockerbox Journey

How is it used?

A channel manager uses Journey to understand the role of specific marketing campaigns in a user's path to purchase, allowing them to optimize marketing engagement strategies.

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Transform Your Marketing with Data-Driven Decisions

Rockerbox's Analysis products empower marketers with the tools they need to optimize campaigns, forecast future outcomes, and understand the customer journey. With Optimize, Forecast, and Journey, you can make data-driven decisions that enhance your marketing performance and drive business growth.