[Guide] Build vs. Buy: Two Approaches to Creating an MTA Solution

Ever looked at an analytics platform and thought “I could build that”? You’re not alone. Many companies attempt the process of building their own MTA platform—and some may be successful at it—but the whole process is far more complicated and less straightforward than you might realize.

In our newest digital guide, we look at the question of whether to buy or build an MTA platform and arm you with the information you need to make the best decision for your company.

Here’s what we’ll cover in the guide.

Build Your Own or Buy Off the Shelf?

When it comes to MTA solutions, the temptation to build a custom solution is understandable. After all, who knows your business better than you? However, the reality is often far more complex than anticipated. From identity resolution challenges to data normalization headaches, building from scratch can quickly become a costly and time-consuming endeavor.

On the flip side, purchasing an existing solution offloads much of the heavy lifting involved in data centralization and processing. With the right software, you can achieve the customization you need without the hassle of maintenance and ongoing updates.

What Goes into Building a Solution?

Constructing an MTA solution from scratch is no small feat. From organizing conversion data to resolving identity across disparate touchpoints to obtaining and incorporating view data, each step presents its own set of challenges. On top of that, addressing issues with uniquely hard-to-track channels like direct mail and linear TV requires specialized expertise and additional resources.

The Rockerbox Advantage: A Hybrid Approach

While building a custom solution may seem enticing, there's another approach worth considering. Rockerbox offers a hybrid solution that combines the strength of our platform with your company's unique insights. With Rockerbox Export, you can leverage our datasets while retaining the flexibility to perform additional analysis in your own data warehouse.

Beyond MTA: Diversified Measurement Approaches

MTA isn't the only option when it comes to measuring marketing effectiveness. A diversified approach that includes Marketing Mix Modeling (MMM) and experiments can provide a more comprehensive view of your marketing impact. Rockerbox offers intuitive solutions for both MTA and MMM, empowering you to make informed decisions across your marketing channels.

Ongoing Maintenance and Privacy Updates

In an industry as dynamic as marketing, staying ahead of privacy and tracking changes is essential. Rockerbox obsesses over these updates, ensuring our software remains up-to-date and compliant. By leveraging our platform, you can focus on reaching your customers with relevant messaging, rather than worrying about legacy software.

Are You in the Business of Attribution or Are You in the Business of Your Business?

Ultimately, the decision to build or buy an MTA solution comes down to where you want to invest your time and resources. Building your own solution may offer customization, but it comes with significant costs and complexities. With Rockerbox, you can harness the power of industry-leading analytics without the hassle of DIY. Download our guide to learn more