Customer engagement, amplified

Contextualize customer experiences for better engagement with Customer Decision Hub.

• Gain greater control with a new outlook on customer journeys, stages, and content – all powered by next-best-actions.
• Understand exactly how new logic and strategies will impact your campaign with Reach Explorer.
• Curate and integrate your distinct brand voice with Pega GenAI™ to create and refine next-best-actions.

Better performance, at your fingertips

Drive performance your way with Customer Decision Hub.

• Improve predictive accuracy by activating gradient boosting models or using open neural network exchange (ONNX) models.
• Connect Pega Customer Decision Hub seamlessly to Python and its many libraries by using a new, dedicated client.
• Import customer data easily to power next-best-actions with newly added integrations to Snowflake and Google BigQuery.

Make every seller your best seller

Accelerate deal cycles end-to-end by increasing productivity with Pega Sales Automation.

• Shift sales cycles into warp speed with real-time insights powered by Pega GenAI Coach™ and Pega GenAI Knowledge Buddy™.
• Elevate virtual meetings with Pega's real-time video meetings, now available in Microsoft Teams, Zoom, and Webex.
• Get real-time response suggestions in Digital Messaging and generate contextually relevant emails with Pega GenAI Automate™.

Customers self-solve. Agents outperform.

Pega Customer Service empowers customers to self-solve complex work, faster. And agents? Gen AI helps resolve cases quickly and securely.

• Empower customers to find answers, resolve issues, and initiate cases with Pega's contextual self-service.
• Reduce agent work by auto-generating answers during live interactions with enhanced Pega GenAI Knowledge Buddy™.
• Minimize wrap-up time by auto-generating summaries and next steps for agent-assisted service with Pega GenAI Automate™ and Pega GenAI Analyze™.
• Improve interactions with CCaaS vendors for seamless service.

Transform your organization with smarter operations.

Pega Platform 24.2 makes automation and optimization even easier – so you can meet the KPIs that matter most to your organization.

• Drive real transformation with Pega GenAI Blueprint™ and spin up new enterprise apps in minutes, not months.
• Ask your data for everything from actionable insights to workflow analyses using Pega GenAI Analyze™.
• Context is everything. Pega GenAI Coach™ guides users based on each unique case, every single time.

Make every employee your best

Pega Platform accelerates employees' access to guidance and allows operations leaders to optimize continuously, all for efficiency and excellence across the board.

• Scale your best managers with Pega GenAI Coach™ and give every employee the expert guidance they need to excel.
• Make it easier for everyone – not just your data whizzes – to identify opportunities for process optimization with the gen AI-enabled Process Mining assistant.
• Allow employees to chat with case data using Pega GenAI Analyze™ and access the answers they need with Pega GenAI Knowledge Buddy™.

Double developer productivity

Timelines, turbocharged. Use Pega Platform 24.2 to build and manage workflows and apps that execute everything at light speed.

• Get more done in a single collaborative environment with the enhanced Pega App Studio and GenAI Autopilot™.
• Pega's Constellation UX enhancements more easily deliver better experiences to users with less development time and effort.
• Jumpstart app design and accelerate time-to-value by importing legacy workflows with Pega Blueprint.