Increase Performance, Amplify Engagement,
and Eliminate Data Fees.

Our cookieless solution SPARC - powered by Nativo Predictive Audiences - gives your content the outcomes it deserves.

Nativo’s proprietary, privacy-compliant technology drives 3x better performance than cookies

Revolutionizing the way media buyers and sellers connect advertisers with high-value audiences, SPARC, powered by Nativo Predictive Audiences, provides a sustainable cookieless solution.

Analyzing over 5BN data points daily, SPARC builds an audience model that understands how users interact with content, what they’re most receptive to, and what topics, formats, & environments will convert.

How SPARC Works

Turn your engagements into outcomes through our proven 5-step process

Step One

Nativo distributes content across our 10,000 media partners, which readers then engage with

Step Two

Seed audiences derived via privacy-safe signals collected from engagers demonstrating intent

Step Three

Machine-learning tech expands audience pool, mimicking audiences we already know engage

Step Four

Expanded audiences are targeted using learned signals that tell us who, where, how and when to reach desired audience

Step Five

Your ROI is boosted via enhanced performance from a more valuable audience of new engagers at scale

Better Performance
Without Cookies

At half the cost per acquisition, SPARC has proven to increase brand awareness and drive results

Visit St. Pete/Clearwater was very impressed with the efficient and effective results from SPARC to reach our visitor profile within our targeted markets.
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Results like this deliver meaningful engagement and a positive ROI from bookings measured by our media tracking products.
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– EDDIE KIRSCH, DIRECTOR OF DIGITAL AND DATA FOR VISIT ST. PETE/ CLEARWATER

Activate turn-key or take cookieless targeting a step further

Choose from hundreds of ready-to-use, high-performance segments derived from privacy-safe signals across Nativo’s vast network

Tailor unique segments using privacy-safe signals derived solely from an advertiser’s campaign data

For Advertisers

Discover fresh audiences and maximized performance. By expanding audience pools & identifying intenders earlier in their buying journey, SPARC drives authentic brand connections that convert.

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For Publishers

Drive growth across key revenue streams. Leverage SPARC to boost your bottom line with better performing direct-sold campaigns and attract larger ad budgets to scale your audience extension strategy.

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Frequently Asked Questions

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