Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand safe channel for reaching engaged audiences with targeted advertising.

Key Takeaways Include:

• 2023 retail sales surged to a record-breaking $964.4 billion — a 3.8% increase over the previous year.
• The Cyber Five shopping weekend (the five-day stretch between Thanksgiving and Cyber Monday) emerged as a pivotal moment for the season — attracting 200 million shoppers and generating $321.41 in average holiday-related spending per consumer.
• MNTN Matched allows advertisers to find their most valuable audiences during this key time.

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