Areeya Lila

Areeya Lila

Agile Product Owner | eCommerce and Customer Journey Specialist

View articles by Areeya Lila

The Opportunity Cost of Marketing Personalization

The Opportunity Cost of Marketing…

March 3, 2023

12 likes

The 5 Best Practices of Retail Marketing Personalization

The 5 Best Practices of Retail Marketing…

February 23, 2023

9 likes

The role of the customer data platform in achieving marketing personalization

The role of the customer data platform in…

February 16, 2023

3 likes

What is a customer data platform and why it is good news for retail marketers

What is a customer data platform and why it…

February 9, 2023

5 likes

When Customer Personas Meet Customer Data

When Customer Personas Meet Customer Data

February 2, 2023

1 like

How to influence customer loyalty with your existing customer data

How to influence customer loyalty with your…

January 19, 2023

How to improve marketing efficiency and saless effectiveness with these three basic CDP use cases

How to improve marketing efficiency and…

January 11, 2023

2 likes

Acquire the right customers or suffer in customer retention

Acquire the right customers or suffer in…

December 23, 2022

Who are you gonna call? Churn Busters!

Who are you gonna call? Churn Busters!

December 15, 2022

1 like

How Companies Profit from Customer Data​: Unifying & Consolidating Data for Predictive Analytics

How Companies Profit from Customer Data​:…

December 8, 2022

More Conversions Through Improved Customer Engagement

More Conversions Through Improved Customer…

December 1, 2022

Build Audiences Not Lists: How CDPs Have Changed the Way We Do Customer Marketing

Build Audiences Not Lists: How CDPs Have…

November 19, 2022

2 likes

The Future of work: marketers must learn to wield the data, connect the systems and personalize

The Future of work: marketers must learn to…

November 10, 2022

1 like

4 Ways to Personalize Your Customer's Experience for Greater Engagement and Sales

4 Ways to Personalize Your Customer's…

November 1, 2022

2 likes

AI-Driven Customer Marketing: How It Works and Why You Need It

AI-Driven Customer Marketing: How It Works…

October 28, 2022

1 like

How Unified Customer Data Benefits More Than Just Marketing:

How Unified Customer Data Benefits More Than…

October 23, 2022

3 likes

Revisiting the RFM Marketing Model: tips on how and why customer segments improve performance

Revisiting the RFM Marketing Model: tips on…

October 13, 2022

2 likes

How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell

How to Boost Retention, Loyalty, and…

October 7, 2022

How to Improve Your Customer Retention Rate using CX Tech the Right Way

How to Improve Your Customer Retention Rate…

September 29, 2022

1 comment

Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP

Travel and Hospitality: 5 Best Practices for…

September 22, 2022

2 likes