Axel Löber

Chief Communications Officer at Merck

View articles by Axel Löber

How brands fuel true growth

How brands fuel true growth

January 3, 2022

50 likes3 comments

Revolving, Evolving, Loving – How brands can drive transformation

Revolving, Evolving, Loving – How brands can…

June 15, 2021

44 likes

People not (just) technology: Charging energy with emotion

People not (just) technology: Charging…

May 3, 2021

50 likes3 comments

From Brand Equity to Enterprise Change

April 15, 2021

97 likes18 comments

To re-brand or not to re-brand?

September 29, 2020

138 likes20 comments

The Alexa Effect

The Alexa Effect

August 2, 2020

77 likes9 comments

Bandwidth Stress and an underused Rowing Machine – Leading and Learning during Lockdown

Bandwidth Stress and an underused Rowing…

May 13, 2020

67 likes8 comments

COVID – A litmus test for brand purpose?

April 4, 2020

75 likes8 comments

A new deal for communications. On trust in an era of information overflow and fake news.

A new deal for communications. On trust in…

December 20, 2018

18 likes

Hello, Mr. Robot. Tell me about the interaction between humans and algorithms.

Hello, Mr. Robot. Tell me about the…

December 9, 2018

23 likes1 comment

Everyone is a Multiplier. On the democratization and fragmentation of the communication landscape.

Everyone is a Multiplier. On the…

October 31, 2018

33 likes

Communications are changing dramatically. And that’s a good thing.

Communications are changing dramatically…

October 16, 2018

79 likes22 comments

Trust and Engagement – Takeaways from the European Communication Summit 2018

Trust and Engagement – Takeaways from the…

June 14, 2018

50 likes6 comments

Can we collaborate with the humans of tomorrow?

Can we collaborate with the humans of…

June 6, 2018

30 likes

How to experience your brand with Virtual…

October 1, 2017

24 likes