The YouTube Culture & Trends Report 2024 is here, and we’re talking about the fundamental shift in fandom enabled by digital video. Some need-to-knows: ⏰ More people than ever are 24/7 fans, looking to engage with the things they’re interested in across a range of formats 🎨 Fans are also creators — with 65% of Gen Z describing themselves as video content creators ▶️ Fans turn to YouTube for content about their fandom Read the full report 👇
About us
The latest trends, audience insights, and YouTube news to help inspire your digital video strategies.
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https://www.youtube.com/user/advertise
External link for YouTube Advertisers
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Updates
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Need a jolt of motivation? Coach Kinigra Deon’s got you. Put this one on repeat and let’s goooo 🚀 #ad
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NEW YouTube Creative Effectiveness Study in from Ekimetrics 📈 Find out more about how creative optimization can potentially double YouTube ROI 👇
📢 YouTube Creative Effectiveness Study: three golden rules and the potential to more than double video ad ROI We’re thrilled to share the results of a major creative effectiveness study with YouTube: 💠 Three golden rules 💠 Up to 2.2x video ad ROI 💠 New integrated MMM creative effectiveness methodology We took over three years of data across four brands to develop an enhanced Marketing Mix Modeling methodology to measure creative effectiveness in a repeatable and scalable way. Not only did our study show a potential ROI uplift of 2.2x, it also uncovered three golden rules for marketers and advertisers to follow. Find out more and check out our whitepapers now 👉 https://lnkd.in/dzX9tdax With thanks to Ariane Pol, Caroline Balcerzak, and Max Raets at Google for their support, and our Ekimetrics study contributors Sona Abaryan, Stefan Langenborg, Alex FitzGerald, Thaïs Lewko, Haren Bhavnani and Ornella Fettaya.
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Video View Campaigns (VVC) powered by Google AI help advertisers drive consideration for their brand by connecting with the right audience at the right time with the right message across all environments. Learn how to use VVC to generate interest in your brand 👇 https://lnkd.in/eHzzRA3d
Google Ads Tutorials: Video View Campaigns
https://www.youtube.com/
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📣PSA BRANDS📣 Tapping into popular content trends and using YouTube Shorts can be a powerful combination — as Reese’s proved with its #ReleasetheReese campaign. Last year, The Hershey Company launched a Shorts dance challenge that featured YouTube creators like Kyle Hanagami and Katie Feeney, prompting Gen Z to make their own — and reaching 38 MILLION unique users. Get more insights and case studies like this in our Culture & Trends Report ➡️ https://lnkd.in/gz77tCNX
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This week on Modern Marketers Evan Hanlon, global CEO of Choreograph at GroupM, shares his take on: 🏔️ the ever-changing marketing landscape 🤖 the value of balanced skepticism in the age of AI ➕ so much more Check out his feature in the latest episode of Modern Marketers wherever you get your podcasts 👇
“AI is not an ‘easy button,’ and it’s not an answer. It’s a tool to get us to the answer.” Evan Hanlon, global CEO of choreograph, a part of GroupM, joins Modern Marketers this week to discuss why we must stay pragmatic and focused in an ever-changing marketing landscape. Listen wherever you get your podcasts. Apple: https://goo.gle/4bT80L3 Spotify: https://goo.gle/4d9WSKM YouTube: https://goo.gle/3Ye1CuH
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Beauty creator and cosmetics expert Rosy McMichael shared her thoughts on women creators supporting each other … and one of her favorite OGs #ad
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“Literally start.” 💪 That’s YouTube creator CB Gray’s advice to anyone trying to build a business on YouTube. Watch to learn how he’s diversifying revenue streams and monetizing merch 👇#ad
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With Google AI, YouTube makes it easier and more effective for advertisers to build brand consideration by reaching the most engaged audience at the right time with the right message — across all environments. Learn more about how Video View Campaigns work across in-stream, in-feed, and Shorts ads 👇
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Caitlin Robinson, Global Executive Creative Director at Huge breaks down a campaign that tells a powerful story — and why YouTube was key to making it happen. Find out how you can tell incredible stories on the platform. Watch our creative panel discussion here → https://lnkd.in/eZwubhqp