Premios Juventud was more than just a hashtag, it was a cultural moment that dominated feeds, and sparked conversation across Young América. Working with key brand partners, we delivered unparalleled engagement with bespoke in-culture content, proving the cultural firepower of TelevisaUnivision.
TelevisaUnivision Advertising
Media and Telecommunications
New York, NY 4,291 followers
Helping brands connect and grow with critical U.S. Hispanic consumers.
About us
As the world’s leading Spanish-language media and content company, TelevisaUnivision Advertising connects brands with U.S. Hispanic consumers authentically – in-language and in-culture – across the company’s portfolio that includes broadcast, cable, digital, audio and live events platforms in the U.S., featuring renowned entertainment, news and sports, as well as ViX, our ad-supported streaming service. Embrace LA CULTURA and grow with us.
- Website
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https://corporate.televisaunivision.com/
External link for TelevisaUnivision Advertising
- Industry
- Media and Telecommunications
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
Updates
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TelevisaUnivision Advertising reposted this
TelevisaUnivision reported financial results for second quarter 2024 today, including 3% total revenue growth. Total advertising revenue grew 6% - U.S. advertising revenue accelerated while Mexico posted double-digit growth for the sixth consecutive quarter. ViX, the largest global Spanish-language streaming service, saw strong audience growth and engagement across both free and paid tiers, surpassing 50 million global monthly active users on the free tier. TelevisaUnivision CEO Wade Davis said: “Q2 was an exciting quarter for us in which we saw building momentum in most areas of our business and delivered some historic milestones. We leveraged the combined power of our linear and streaming platforms to deliver the most watched Spanish language soccer tournament in the U.S. in many years, outperforming the 2022 World Cup. Our DTC business continues to pace ahead of plan and is over-delivering across all of its major KPIs. Global ad sales momentum accelerated, driven by a strong marketplace in Mexico and success in the U.S. in attracting new advertisers to our platform. We are looking forward to the second half of the year where the benefits from DTC’s turn to profitability, the U.S. presidential election cycle, and execution across the rest of our business, should yield a great next couple of quarters.” https://lnkd.in/ezRCFSjH
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TelevisaUnivision brings brands, creators, and young Latinos together in a way that no one else can with Casa Creator. Coca-Cola, the exclusive sponsor of our first-ever creator gathering at Premios Juventud, hosted Hispanic creators and consumers for an experiential activation that brought La Cultura to life, and kept the fun going on social. Tune in to Premios Juventud on Univision or stream it on ViX at 7pm ET, as we recognize creators with first-time awards, and celebrate the power of music and community.
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TONIGHT: TelevisaUnivision's youth award show Premios Juventud celebrates the vibrant voices and "Agents of Change" within Hispanic America. With pop culture, film, music, and social impact taking center stage, we honor those who shape our future and represent La Cultura. Brands Trolli, Coke, M&Ms, and others are embracing these cultural moments to connect authentically with Hispanic Gen Z.
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Our Verano de Campeones broke viewership records, solidifying TelevisaUnivision as the premier destination for fútbol in the U.S. and making a massive impact for brand partners. Don’t miss the latest Leading the Change newsletter detailing how brands can continue the momentum:
¡Golazo! How Brands Bet on Fútbol to Win Big this Summer
TelevisaUnivision Advertising on LinkedIn
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The creator economy continues to grow, and TelevisaUnivision has disrupted the traditional model for branded creator campaigns, establishing a cultural connection to maximize brand visibility and impact. This week, as several Hispanic creators are recognized for their contributions to the industry and community at Premios Juventud, here's a look at how TelevisaUnivision remains at the forefront of creator trends with James Heath: https://lnkd.in/dT5hb8FK
TelevisaUnivision Is Putting U.S. Hispanic Creators On Primetime TV
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