The Digital Slice Podcast

We're talking social commerce on an all-new episode of The Digital Slice, out Tuesday!

It might not be your preferred way to connect, but most potential customers and clients will form their first impressions of you online. So why not own it, and be intentional about your online presence? That's what my guest this week, Rusty Shelton, recommends. Hear how on The Digital Slice: https://lnkd.in/g2u5cm5z #thoughtleader #personalbrand #authenticity #branding

"The pivot I always encourage is instead of being positioned as an operator with something to sell, you want to be positioned as a thought leader with something to teach." Move past the basic LinkedIn profile and build an intentional online presence with tips from Rusty Shelton: https://lnkd.in/g2u5cm5z

First impressions have always been important and as today's first impressions are primarily made online, being intentional about their online presence is crucial for leaders. My latest guest on The Digital Slice, Rusty Shelton, specializes in showing leaders how to build authentic personal brands based on impact, not ego. He's a sought-after speaker with several highly-acclaimed books on the subject, as well as the Senior Marketing Strategist at Forbes Books, and the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas that builds people-driven brands. Rusty has fantastic advice that will help you take steps to build an online image that is authentic to you and accelerates trust in your business. Listen now on any podcast platform or here: https://lnkd.in/g2u5cm5z #leadership #personalbrand #thoughtleader #digitalmarketing #businessowner

Hear Rusty Shelton's 2nd point on The Digital Slice podcast tomorrow! #branding #leadership #marketing #socialmedia #brandstrategy

I know you're curious — how can #lawyers use #storytelling and stay compliant? Here's a bit of what Samantha Carroll advised. (You'll have to listen to the full interview to hear all her great ideas!) https://lnkd.in/g2u5cm5z

"We remember stories much more effectively than we remember data and statistics." There's neuroscience behind the storytelling method in marketing! Tune in to The Digital Slice for more information and tips on how any industry can harness that memorable power: https://lnkd.in/g2u5cm5z #storytelling #messaging #messagedesign #content #digitalmarketing

You hear about the power of storytelling in marketing everywhere right now. But how does that work for professional service providers and others in industries with strict privacy codes? My guest this week has the answers. Samantha Carroll is CEO and Principal Consultant of Once Upon A Brand, LLC — winner of the 2023 PRSA (Public Relations Society of America) Pepperpot Award for excellence in Executive Communications. She works with impact-driven and purpose-driven organizations, helping those in healthcare, education, and social advocacy on message development and communications projects that increase brand awareness and position them as industry leaders. We had a great conversation, and she even broke down how lawyers, specifically, could harness the power of storytelling without breaking the Code of Professional Responsibility. Take notes! Find The Digital Slice on all podcast platforms or here: https://lnkd.in/g2u5cm5z #storytelling #messaging #messagedesign #content #digitalmarketing

What tool is this? Find out on tomorrow's episode of The Digital Slice!