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How did Spotify build an algorithm that actually seems to know what music you want to listen to? By consistently pushing to improve the experience for listeners. “We built similarity vectors between songs and playlists,” says Spotify Co-President, CPO & CTO Gustav Söderström. While these similarity vectors offered unique discovery experiences for listeners, the product still had limitations. "We had no genre understanding," says Soderstrom. To solve this challenge, Spotify acquired The Echo Nest, an intelligence company skilled in classifying music. “Then we could start building great sessions where we could actually promise you that this is going to be Swedish pop, or this is going to be this vibe, not just these songs are similar in a vector space," explains Söderström. Which products or companies have you seen leveraging AI in forward-thinking ways? Tell us in the comments. #BuildingOne, a podcast hosted by LinkedIn's Chief Product Officer Tomer Cohen, features insights from top product leaders. Click here to listen and follow: 🎧 Apple: https://lnkd.in/eevtFBQu 🎧 Spotify: https://lnkd.in/eZn_ymh9 🎬 Mary Wilson Aulistar Mark