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Paramount Advertising
Entertainment Providers
New York , New York 24,977 followers
Paramount is performance.
About us
With Paramount’s powerful portfolio of iconic brands, premium content and legacy of creative innovation, Paramount Advertising develops strategic and collaborative solutions that connect our partners to our diverse, passionate fan base. Our leadership in advanced advertising, creative marketing expertise, audience insights and scale across all platforms paired with our capabilities in performance marketing and shoppability allow us to provide reach, attribution and transactional simplicity, while optimizing an advertiser’s audience across the depth and breadth of Paramount's portfolio.
- Website
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http://paramount.com/advertising
External link for Paramount Advertising
- Industry
- Entertainment Providers
- Company size
- 10,001 employees
- Headquarters
- New York , New York
- Specialties
- Advertising, Innovation, Digital, Content Creation, Influencer Integrations, Advanced Advertising , Creative & Marketing, Marketing, and Inclusive Storytelling
Updates
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What's one thing candidates could agree on during this week's VP debate hosted by CBS News and Stations? Diet Mountain Dew. After both candidates proclaimed their love for Diet Dew, we found the perfect moment to dive into the conversation. #ParamountBrandStudio partnered with OMD USA and PepsiCo to meet this moment in culture, producing two :15 ads in record time to run leading into the debate on CBS and other national networks. Check out one of the spots here.
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Paramount Advertising reposted this
We're bringing Bikini Bottom to the surface like never before! Paramount and The Wendy's Company are teaming up to celebrate 25 years of "SpongeBob SquarePants" with the first Krabby Patty Kollab Meal. This partnership of two iconic squares kicks off Tuesday, October 8 with: - National commercial - On-the-ground Wendy's takeover in LA - Influencer campaign - @Nickelodeon and Wendy's social collab And YOU can try the Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty at more than 6,000 Wendy's restaurants next week!
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We're proud to have hosted our partners at SEEHER at Paramount where we: 🌟 Celebrated the SeeHer community 🌟 Discussed how marketers are using GEM® and the SeeHer Suite of Tools to drive business growth and improve representation of women and girls 🌟 Debuted SeeHer's new ad campaign focusing on the spending power and economic impact of women and girls through the eyes of Gen Alpha Rebecca Resnick Blumberg, SVP, Paramount Advertising shared what SeeHer connections and membership means to Paramount: "We do this because it’s not only our responsibility as content creators to send the right message to our global audience. For us, it’s also something we truly believe in and live every day here at Paramount. Being honest with our audience and truthfully representing diverse voices are at the heart of everything that we do, internally and externally." Watch SeeHer's new campaign in Ad Age: https://lnkd.in/eNcF5wGh
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Sylvester Stallone is back and better than ever in 'Tulsa King' Season 2! 🏆 2M active sub households, a record for the series 🏆 5.4M global streams in its first seven days 🏆 934% growth in social engagements compared to S1 Read more in Deadline Hollywood: https://lnkd.in/gNbQR7tM #TulsaKing #Paramountplus
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Paramount Advertising reposted this
Need a reason to believe in the power of #addressableTV advertising? How about six? Go Addressable is proud to partner with the VAB on their latest insights – find them here: https://lnkd.in/eYnfQ6Zs
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A big thank you to our partners at the Association of National Advertisers, SEEHER, She Runs It and IAB for joining us at our first-ever Industry Memberships Fair! From participating in councils and task forces to accessing proprietary marketing and research reports, teammates got to network and learn more about how these memberships can elevate their professional journeys.
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"Moving outside of a pure age, gender-based target advertising campaign was centered around how do we leverage the explosion of available data in the industry and connect that to your advertising execution to make it work more effectively and efficiently." Travis Scoles sat down with Boehringer Ingelheim's .Katherine Freeley at #NYCTVWeek to discuss how Boehringer was able to use Paramount’s Vantage advanced advertising platform to generate increased reach for a Jardiance campaign. Viewers who saw the ads were more likely to visit their healthcare provider and get prescriptions, compared to a control group.
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CBS News's 60 MINUTES continues to reign as Sunday's #1 non-sports program, bringing in 10.5M viewers during the 57th season premiere. Read more from The Hollywood Reporter: https://bit.ly/3Tx0fEs.
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Paramount Advertising reposted this
In this week's Thought Leaders Circle newsletter we talk with Steve Ellis, COO of Paramount Advertising, on why TV advertising is still so impactful and why it’s so important to measure ad effectiveness.
Paramount’s Steve Ellis On The Proven Impact Of TV Advertising
Alan Wolk on LinkedIn