Introducing Paramount Ads Manager, the self-service buying platform that puts the power of TV advertising into the hands of advertisers new to television. Small and medium-sized businesses can now access premium video across Paramount streaming with generative AI asset creation tools, real-time measurement, and a minimum threshold for campaign investment. It's reach, efficiency and ease in one place for SMBs. See how it works: adsmanager.paramount.com
Paramount Advertising
Entertainment Providers
New York , New York 23,056 followers
Paramount is performance.
About us
With Paramount’s powerful portfolio of iconic brands, premium content and legacy of creative innovation, Paramount Advertising develops strategic and collaborative solutions that connect our partners to our diverse, passionate fan base. Our leadership in advanced advertising, creative marketing expertise, audience insights and scale across all platforms paired with our capabilities in performance marketing and shoppability allow us to provide reach, attribution and transactional simplicity, while optimizing an advertiser’s audience across the depth and breadth of Paramount's portfolio.
- Website
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http://paramount.com/advertising
External link for Paramount Advertising
- Industry
- Entertainment Providers
- Company size
- 10,001 employees
- Headquarters
- New York , New York
- Specialties
- Advertising, Innovation, Digital, Content Creation, Influencer Integrations, Advanced Advertising , Creative & Marketing, Marketing, and Inclusive Storytelling
Updates
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#TheExchange is taking on the topic of risks. The new inspirational series, Risk to Rise, promotes self-awareness and authenticity at work, encouraging strategic risk-taking for success. To kick off the series, Jo Ann Ross, Karen Phillips, Lydia Daly, Patty Power and Colleen Fahey Rush spoke to members of Paramount Advertising about calculated risks they've taken that were crucial to fueling their growth and success, and the key insights they learned from them. After the panel, this special internal event invited women across the Advertising organization to engage in roundtable discussions to reflect on pivotal career moments and committing to holding themselves accountable to risk-taking in the workplace. The Exchange, presented by Paramount Advertising, is a forum for women executives and future leaders to foster connections, share ideas and grow in their professional journeys.
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Rebecca Resnick Blumberg, SVP, Nick Ad Sales at Paramount and Ricardo Briceno, Chief Business Officer at Gamefam spoke at this year's Association of National Advertisers Digital & Social Conference about how brands can score big with Gen Z and Alpha audiences in the metaverse. The playbook was packed with winning strategies, highlighted by Nickelodeon, the National Football League (NFL) and Gamefam's Nickmas & Super Bowl LVIII program—the MVP event on Roblox. Some key takeaways to move your goalposts ⬇️ 🏈 Add a metaverse strategy to reach the next gen of consumers 💪 Show up with scale 🐢 Engage with the right partners (hint: SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Avatar are trusted, iconic, multigenerational IP) 👾 Extend IRL experiences into the metaverse 💡 Test and learn #ANADigital
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In celebration of #NationalInternDay, we caught up with six of our standout interns. From their latest binge-watching obsessions to the invaluable lessons they've learned, these future media leaders are making waves and leaving their mark. #WeAreParamount
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This week, Emily Huo explores how Paramount Ads Manager is built for small and medium-sized businesses to create, track and manage unskippable ads on the big screen.
Serving All Sizes
Paramount Advertising on LinkedIn
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“Engagement matters, and engagement produces results.” -John Halley John Halley sat down with The Wall Street Journal, Deloitte's Stacy Kemp, Walmart's Seth Dallaire, and Andrew Lipsman at #CannesLions to discuss how retailers, media companies and brands are working together to capitalize on the promise of retail media networks. Read more: https://lnkd.in/dJxzDuxF
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Thanks to all ANA AIMM members who joined us at Paramount HQ—an actionable two days full of keynotes, panels, and working sessions discussing the state of inclusive and multicultural marketing. A few highlights ⬇️ 🌟 Montel Williams delivered a powerful keynote on intersectionality through his own life experience 🌟 We shared our Content For Change initiatives showcasing the alignment of inclusive advertising and social impact 🌟 And we announced our support for the #SeeAll industry-wide movement to drive increased accurate representation of multicultural and inclusive segments in advertising and programming #WeAreParamount #InclusiveMarketing #ANA #ANAAIMM
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Steve Ellis in conversation with TikTok's Harish Sarma on our partnership and belief that the combination of running media against big events while enhancing that reach with partners like TikTok is the best way to drive the greatest awareness and outcomes. "We are going to market together in the most effective and efficient way I've ever seen anyone partner across these two formats."
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We're thrilled to have partnered with GroupM and Givsly to celebrate #Pride!🎉 Star of RuPaul's Drag Race S12 and All Stars S6 Jan Sport hosted an unforgettable evening of bingo featuring LGBTQIA icons, queer artists, activists, and historical figures. The event perfectly encapsulated this year’s Pride theme: "Reflect. Empower. Unite." Special thanks to our generous LGBTQIA vendors for the fabulous prizes and to all who donated to The Ali Forney Center, Transgender Law Center, and The Trevor Project. Your contributions help these nonprofits continue their essential work!
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Paramount Advertising reposted this
🚨 Are you ready?! Don’t miss the Kids’ Choice Awards hosted by SpongeBob and Patrick THIS SATURDAY, July 13, at 8/7c only on Nickelodeon.