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Webinars are an incredible way to grow your business by connecting with a large audience and showcasing your expertise. And Samantha Russell and Elise L. shared some of their best tips and tricks for using webinars as a marketing tactic at your firm. But you may be thinking…when I host a webinar, what should I talk about? 🤔 Oftentimes, really basic topics can be the best for getting the most people to attend. And when thinking about this, choose something that your audience is most interested in while also aligning with your business goals. 👉 https://ow.ly/mxy050QGaZo If you're hosting webinars, what topics are working for you? Where have you found the most success? Let us know in the comments! #FinancialPlanning #WealthManagement #InvestmentManagement

🔴 This is the biggest marketing change over the last few years that no one is teaching business owners. Have you noticed that it is harder than ever to get people click OFF LinkedIn, Twitter, Facebook etc to visit your website, read your blog post, listen to your podcast or watch your video? This is not a coincidence. Social media platforms prioritize NATIVE content (content that can be read/watched/consumed ON their platform without ever having to leave). And it's not just social media. Way back in 2020, two different studies both found that more than 2/3 of Google searches ended without a click. This has only increased since then with AI. Try it yourself. Google a question like: ➡️ "How old do you have to be to get social security?" or ➡️ "whats the highest the stock market has ever been?" You'll see that Google will answer your question right in the SERP (Search Engine Results Page) so that you don't have to click any website to get an answer. So… what are we supposed to do when all these platforms reward Zero-Click behavior? Make Zero-Click content. Content that offers STAND ALONE value, no click needed. The best way to do this: repurpose long-form content into: 👉 Twitter threads 👉 2 minute Videos 👉 LinkedIn posts that give the MEAT of the message IN the post 👉Email newsletters that share lessons IN the body GIVE away the value right up front, without the person needing to click. (If you utilize FMG 's social posts you'll notice we switched to this long ago) We are all busy - we want to know up-front whether or not content is worth our time. Once we get the gist of it, THEN we will decide if we want to dive into reading a 1800 word blog post or watching a full webinar or listening to a 30 minute podcast. So- share the 5 (or 3 or 10!) biggest take-aways from your content WHEN you promote it - don't bait people with it to get clicks. You will earn even more trust with your audience and, intuitively, it will become even more likely that your audience will eventually WANT to consume your long-form content off-platform. #marketingtrends #wealthmanagement #financialplanning Susan Theder

In just 2️⃣ days, we're kicking off our first webinar of the year! Join Samantha Russell and Elise L. as they share webinar tips so you can get more out of this highly effective lead-gen tactic. Do you have questions on how to get more registrants? Maybe you need help with effective follow-ups. 🤔 Whatever it may be...this is the webinar for you! Start the new year off right by registering here! ➡️ https://ow.ly/8fCS50QoKzT #FinancialPlanning #WealthManagement #InvestmentManagement

We're only a week out from our first webinar of 2024! 🤩 Join Samantha Russell and Elise L. on January 10th at 11 am PT/2 pm ET for their top tips and strategies on using webinars in your lead generation strategy in the new year and beyond. This tactic is highly-effective (but underutilized!) and they will be sharing the ins and outs of how to best use them! Save your spot and start your year off right! ➡️ https://ow.ly/kpPf50Qn2at #FinancialPlanning #WealthManagement #InvestmentManagement

Clients are 50% more likely to hire an advisor for emotional reasons than financial ones. How can you showcase this on your website? We're breaking down how to use behavioral science techniques to take your website to the next level in 2024. ✔️ Establish a site emotion or feeling Sites are designed to make their visitors feel a particular emotion. Those emotions and feelings entirely depend on what emotion the site owners want to evoke. ✔️ Focus on the customer Instead of writing in industry terms, try simplifying it so that anyone can understand it. ✔️ Use design and color theory around behavioral science Color psychology is research about how color affects human behavior and emotions. Different colors, hues, and tones bring up distinct associations that impact human mood and decision-making. ✔️ Use solution-focused language When describing your services, use words that offer solutions and ways to fix clients’ problems. ✔️ Speak to your audience’s interests There’s a huge gap between client expectations and services rendered, which is why you need to talk about what is on their mind on your website before they seek answers elsewhere. Ready to create websites that wow in the new year? We’ve got you covered in this blog! ➡️ https://ow.ly/eYsy50Ql55t #FinancialPlanning #WealthManagement #InvestmentManagement

Ready to wow your clients in 2024? 🤩 Then you don't want to miss our webinar this Wednesday (12/6) at 11 am PT/2 pm ET. Susan Theder and Michael Murray, AIF®, CPFA will share their top 5 marketing themes for the new year with tips for implementing them! 📝 How the use of words differentiates yourself and resonates with prospective clients ✅ How to appeal to multiple generations and capture the “great wealth transfer” 📣 The role of marketing in building business value 🤖 How to use AI to boost efficiency and unleash creativity ⏰ How to conquer “time poverty” by prioritizing growth and marketing goals You're sure to cause some fireworks 💥 with these exciting tips! Save your spot. 👉 https://ow.ly/YIqP50Qf4ht #FinancialPlanning #WealthManagement #InvestmentManagement

In the world of financial planning, referrals are still the number one contributor to firm growth. However, the key to harnessing this growth potential requires you to understand the nuances of client satisfaction and engagement. In our recent webinar with Amy Galli and Ali McCarthy, Ph.D., they shared some incredible insight into the science behind generating more referrals. A couple of stats that really stood out from the webinar were: ✅ 90% of top performers have high EQ  ✅ There is a 6X increase in demand for EQ in financial services ✅ Advisors with higher EQ received 2X the number of referrals than those with lower EQ This shows just how important it is to use emotional intelligence when connecting with clients and that it really makes a huge difference. They broke down what it takes to boost your referrals, from the factors that contribute to them to content creation and more, and you can find it all right here in the replay! 👉 https://ow.ly/iGMi50Q8Oka #FinancialPlanning #WealthManagement #InvestmentManagement

Financial advisor marketing takes a lot of time and effort, and it can be difficult to know where to start. But there are some fundamentals that you can capitalize on to ensure your success. 🖥 Start with a traffic-driving website 76% of consumers look at the online presence before engaging or visiting a business, so your website is often your firm’s first impression, so it must be in tip-top shape. Some things to remember are to have: ✔️ Follow the 5-second rule ✔️ Keep navigation simple ✔️ Always provide a fee page ✔️ Don’t forget your CTAs 📝 Invest in Content Marketing Consistently putting out strong content is what keeps your marketing strategy in order. Keep these things in mind when working on your content creation plan. ✔️ Prioritize timely content-keeping up with timely events helps you to gain trust with your clients while showcasing your expertise ✔️ Build a blog ✔️ Consider your audience and the content they want to see 📱 Engage with your audience on social media Social media is exactly that…it’s for being social! ✔️ Make sure that you’re engaging with your audience and providing commentary that is useful. ✔️ Prime your referrals ✔️ Share “real life” content and showcase your human side. This helps others to connect with you more. 📧 Use email marketing The ROI of email marketing is incredible, with an ROI of $42 for every $1 spent. With the click of a button, it allows for advisors to get in touch with thousands of clients and prospects. And to get the most out of it, remember these things. ✔️ Focus on the subject line 35% of email recipients open an email based on the subject line alone, so ensure you’re catching their attention! ✔️ Communicate with consistency Stay on track with a consistent schedule, and remember that it’s better to over-communicate rather than not enough. 🔎 Help prospects find you with SEO Search Engine Optimization is crucial when it comes to financial advisor marketing. Remember that SEO constantly changes, so you must keep up with these edits so that your website can be easily searched. ✅ Build your brand Your brand is your firm’s identity, so it’s important that you figure out your business’ brand and it helps you stand out in the industry. ➡️ https://ow.ly/jX3O50Q8w3c #FinancialPlanning #WealthManagement #InvestmentManagement

FMG acquires MyRepChat Click to read more:- https://lnkd.in/dPUfw_6g #fmg #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube