“The transformation we are seeing in our own team within generative AI can be leveraged in three key areas: productivity, insights, and creativity,” says Jennifer Kattula, GM & CMO at Microsoft Advertising. More on how to save time and drive growth with generative AI and more with Beet.TV: https://lnkd.in/dFPCZsRT #MSAGenAI #MSA #Copilot
About us
Connect with people at the right moments across work and life, reaching audiences who are ready to engage and purchase online. With Microsoft Advertising, build smarter customer journeys using rich audience intelligence and open solutions that help you improve campaign performance. Follow ➡ #MSFTAds for official Microsoft Advertising updates • Digital Advertising • Marketing with Purpose • Audience Targeting • Strategic Trends and Insights. 📣 Official Microsoft Advertising blog → https://MicrosoftAdvertising.com/blog 👥 Sign up to Microsoft Advertising blog Newsletter → https://about.ads.microsoft.com/en-gb/blog/microsoft-advertising-newsletter-sign-up 📘 Microsoft Advertising Learning Lab → https://learninglab.about.ads.microsoft.com
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001 employees
- Headquarters
- Redmond, WA
- Specialties
- search engine marketing, digital marketing, search engine advertising, search advertising, mobile advertising, PPC, pay per click advertising, advertising, big data, Artificial Intelligence, AI, analytics, Advertising Technology, Ad Tech, Marketing Technology, Martech, digital advertising, online marketing, and online advertising
Updates
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1️⃣ Expanding the realm of Search 2️⃣ Productivity for advertisers 3️⃣ Saving time for users 4️⃣ Creating new engagement opportunities around creativity Just a few ways that #generativeAI can be the creative equalizer and how it is leveling the playing field for every business. More here: https://lnkd.in/e5vthgfS #MSASearch #Search #MSAGenAI
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We recently joined the IAB Australia and Endeavour Group for a candid discussion on where #retailmedia is heading in Australia. From the latest technology developments to embedding retail media in a retail business and ensuring the customer experience remains front and center, Gai Le Roy, John Harvey Faurholt and Martyn Raab covered it all! Full podcast here: https://lnkd.in/gFNzuZ6V #MSARetailMedia #RetailMedia
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🥇 With the Summer Games quickly approaching, did you know that multiple categories see an increase in consumer interest? Partner with #MicrosoftAdvertising to create your ad strategy and capture this exciting opportunity! #ParisOlympics2024
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*Thank you for registering for our privacy and identity webcast for today. Given the significant industry shifts announced this week, we will be rescheduling to October 15th to address what this new development means for you, our valued partners. We will discuss how to navigate the ever-evolving privacy and identity landscape with solutions that maintain consumer choice and control while balancing a healthy ecosystem for all. We look forward to connecting soon. Ft. Amanda Tan, Paul Farrow, Anima Begum, Chris Cattie and Sebastian Bensch of #MicrosoftAdvertising. Register to attend here: https://lnkd.in/dTUyyX74 #MSAWebinar #identity #P3PC #MSAIdentity
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Retail media EVERYWHERE. Hear our panel highlights from #CannesLions2024 where they talked collaboration in #retailmedia, how to create unique opportunities for customers and how transparency is 🗝. Full playlist of our panels at the Microsoft Beach house here: https://lnkd.in/eqrVQRNr ft. Alice Anson Paul Longo Sean Crawford Marco Steinsieck Prateek Gupta #MSARetailMedia
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Over the last year, we learned how to effectively use Copilot for Microsoft 365 to improve our own work and outcomes. One key highlight we’ve seen that can be used to accelerate your own AI deployments is by “Mapping the workflow,” to understand different usage patterns. #MSAGenAI #MSA #Copilot Read more about our recent study here: https://lnkd.in/ed_hF9Fw
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🏅 Did you know that searches grow last minute for all sporting events? Don’t miss out on reaching engaged audiences at their most receptive moments across a variety of ad experiences and start using the Summer Games 2024 in-market audience today. Learn more in our product updates here: https://lnkd.in/d4P_vP5A
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Award season is back! The rumors are true, our 9th annual Microsoft Advertising Partner Awards are back in-person for 2024 and better than ever. We want to showcase the incredible work of our Elite and Select tier partners across the globe. Submit your nominations here: https://msft.it/6049lzaFX #MSAPartnerAwards #MSAPartner
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Unlock the future of Connected TV with Microsoft Advertising. We dive into how to meet the consumer where they can be found, measurement challenges, and more with Kelly Metz, Sean Odlum, Amanda Richman, Doug Brodman and Joe Melaragno. Full playlist of our #Canneslions2024 panels at the Microsoft Beach House here: https://lnkd.in/eW9UYGky #CTV #MSAatCannes2024 #MicrosoftAdvertising