“Generative AI has reached a pivotal point in its journey, moving from experimentation into business transformation,” said Elliot Knight, APAC SMB director at #MicrosoftAdvertising. Hear from industry leaders in our latest podcast with Mediaweek Australia on how brands can pull ahead of the competition with generative AI. Listen here: https://msft.it/6046ly4R2 #MSAProduct #MSAPartner #SMB #GenerativeAI #MSAGenAI
About us
Connect with people at the right moments across work and life, reaching audiences who are ready to engage and purchase online. With Microsoft Advertising, build smarter customer journeys using rich audience intelligence and open solutions that help you improve campaign performance. Follow ➡ #MSFTAds for official Microsoft Advertising updates • Digital Advertising • Marketing with Purpose • Audience Targeting • Strategic Trends and Insights. 📣 Official Microsoft Advertising blog → https://MicrosoftAdvertising.com/blog 👥 Sign up to Microsoft Advertising blog Newsletter → https://about.ads.microsoft.com/en-gb/blog/microsoft-advertising-newsletter-sign-up 📘 Microsoft Advertising Learning Lab → https://learninglab.about.ads.microsoft.com
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001 employees
- Headquarters
- Redmond, WA
- Specialties
- search engine marketing, digital marketing, search engine advertising, search advertising, mobile advertising, PPC, pay per click advertising, advertising, big data, Artificial Intelligence, AI, analytics, Advertising Technology, Ad Tech, Marketing Technology, Martech, digital advertising, online marketing, and online advertising
Updates
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Curious what you can do with Copilot in the Microsoft Advertising platform? Have no fear! We've summarized it up for you in our latest "How-to" series. Check all the videos out in our blog: https://lnkd.in/eqGFGcG8 #MSA #MSAGenAI #MSACopilot
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Solving for ad personalization in a post-cookie era doesn't need to be complex. At #MicrosoftAdvertising, we are making it easy for you by enhancing our platform capabilities to preserve addressability without relying on 🍪. Follow these simple steps to ensure you are equipped to navigate a world without cookies in our latest blog post here: https://lnkd.in/eGC-ywh2 #MSAIdentity #MSA #MSABlog
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🥇 Gear up for the 2024 Summer Games and discover gold metal strategies with #MicrosoftAdvertising. Read our Advertising Insights guide to learn how to engage over 3 billion viewers, optimize conversions, and 🎯 with precision.
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Microsoft Retail Media and The Digital Shelf Institute have teamed up to uncover best practices that help you align your #retailmedia, #eCommerce, and digital strategy with your partners. We've interviewed brands and retailers to create a guide, checklist, and template to maximize the effectiveness of your Joint Business Plans. Access the report for a game-changing approach here: https://lnkd.in/ez4ffTY6
Joint Business Planning | DSI
digitalshelfinstitute.org
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Hear from Kenneth Andrew (he/him/his) on industry-leading generative AI capabilities and access to powerful AI tools such as #Copilot, #PerformanceMax, and #PredictiveTargeting. Watch our replay by registering for our webinar here: https://msft.it/6049YCnCb #MSAGenAI #MSAWebinar #SMB
Embracing AI: Empowering growth for businesses of all sizes
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Exciting news! We're expanding our collaboration with Integral Ad Science to safeguard and scale your business across our advertiser solutions. Introducing enhanced capabilities for Microsoft Advertising Platform users to validate their campaigns with viewability, invalid traffic, and brand safety metrics. Plus, Microsoft Invest users can now leverage these insights for campaigns reaching Microsoft audiences. Learn more in the announcement below. #MSAPartner
IAS and Microsoft Advertising are partnering on a global integration to safeguard and scale your business across the Microsoft Advertising Network. Through our Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement, validate your marketing campaigns using trusted third-party analysis. Our latest collaboration empowers marketers to make data-driven decisions and level up campaign performance. Click the link to learn more: https://lnkd.in/dddPs5wY #DigitalAdvertising #MediaQuality
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Want to know how to make the most of your CTV inventory and stand out from the crowd? You need a sell-side tech partner that can offer innovation, transparency, scalability and performance. Check out our latest article in AdExchanger to learn more here: https://msft.it/6041YAVUf #MSAProduct #MSAPartner
How CTV Publishers Can Thrive With The Right Technology Partner | AdExchanger
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#ICYMI Sell-side curation is on the rise but don't just take our word for it. Learn more in AdExchanger's article which highlights, "Xandr’s success with Curate – which launched months before the company was acquired by Microsoft – is widely credited with kicking off the SSP curation trend." Read the full story here: https://msft.it/6040YfwfM #MSAICYMI #MSAInsights
AdExplainer: The Rise Of Sell-Side Curation | AdExchanger
adexchanger.com
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What a week! See you on the beach next year 😎 #Canneslions2024 #MSACannes2024 Anthony Susi Nathalie Krup Adrian Cutler FRSA Amanda Richman Russ Lynn Denise Scheel Emma White Katherine Eills Alison Farmer Kristin Ogdon MJ DePalma Nick Seckold Lynne Kjolso
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