LinkedIn Sales Solutions

Generative AI helped LinkedIn Relationship Manager Morgan Hammer close the biggest deal of her career.   A step back. This past July, Morgan was given the uncrackable account. For years, it was flagged as an account that could – and should – grow. For years, seller after seller couldn’t grow it.   Morgan knew the only way she could break that trend was to find a great hook.   Enter, Account IQ.   For context, Account IQ is Sales Navigator’s first Generative AI feature. In a click, it provides a comprehensive snapshot of an account, including its strategic priorities and executive team, saving you hours on research.   When Morgan looked at the Account IQ summary for this account, two things immediately jumped out:   ✅ They had just brought in a new executive. ✅ That executive was focused on AI and their sales reps selling a larger portfolio of products.   That was exactly the hook she needed. Morgan used those two inputs to build a case around how her solution was AI-forward and could help enable sellers to sell a wider portfolio of products.   The executive was impressed. Six months later, that account’s investment grew 50x. 50x!   “Sometimes as a seller we just need to find one big pain,” Morgan said. “And that’s exactly what Account IQ did for me.”   Discover how Account IQ can transform your sales strategy and uncover untapped opportunities like it did for Morgan in our article below.   #sales #SalesNavigator #AI

How do Sales Navigator users turn connections into customers? 🤝 Try our new ROI Calculator to find out. Filter proof points by region, industry, and business size to get tailored insights specific to your organization. Uncover growth stats, hear from successful users, and dive into comprehensive case studies. Discover the LinkedIn Sales Navigator advantage and how users turn relationships to revenue by giving our ROI Calculator a try: lnkd.in/roi-calculator #LinkedIn #SalesNavigator #DeepSales #Sales #Productivity #ROI

What’s the Sales Navigator feature that’s the “cheat code to booking more meetings”⁉ For Social Selling Guru Jake Dunlap, it’s the filter “Changed jobs in the past 90 days.” Why? Because when decision-makers transition to a new role, they aren’t just filling a seat – they’re brought in to shake things up. Our stats back this up. People new in their roles are 62% more likely to accept your InMail 😲. ➡ Reach out to these new hires with the right message, and you can be part of that transformation. 👩💼 🤝 🙌 What’s your biggest learning when reaching out to people new in their role? Comment below! #B2BSales #SalesNavigator

If I were in AE this is how I would build pipeline. (Save this process and use it this week) 1. Analyze CRM Data Log into your CRM and review the past 6 months of closed deals. This gives you a pulse on where you should focus your outbound efforts. • How fast deals are closing  • Identify the personas involved • Industries that are the most engaged This will give you a clear vision for your execution plan. 2. Utilize Sales Navigator Log into Sales Nav and identify three main buying personas from Step 1. Sales Nav is one of the best tools for keeping all this information in one place. • Filter for the three target personas  • Save the search to see new people come in • Build a save list to track your LinkedIn activity 3. Outbound Strategy This is where the fun begins. Reverse engineer your annual number to figure out how many people you need to reach out to per day. For example, let's say you need to reach out to 50 people, and then this would be your process. • Use personalized emails to reach people  • Send Video messages  • Ask for referrals Dedicate at least an hour daily to prospecting; you will lap most people. 4. Evaluate and Double Down After 45 days, assess which outreach channel yields the best results. Then double down on that channel and do more activity there. For example, my voice notes and videos have a 40% response rate. No shock that I am doing a ton of them right now. Keep doing what works. 5. Continuous Improvement Once you double down on your approach don't be happy yet. Keep improving on this skill. I still take coaching lessons on how to do better with voice notes and videos because I want better results on my conversions. As an AE, if you stay prospecting, you will have a big fat pipeline for life. ------- ♻️ Repost if you found this helpful.

Account IQ has been around for less than 9 months. But, for Steven Peterson, “it would be almost impossible to do my job without it.” Here's why ⤵ Steven, in his role as Enterprise Development Representative for Globality, Inc, is responsible for 350-400 accounts across the United States. All of these accounts are in the Fortune 500. “When calling into an account like that, if you aren’t credible immediately, you lose everything,” he said. But how can you possibly research each account before reaching out, while still hitting activity goals? Account IQ in Sales Navigator. With it, Steven gets an overall sense of what the company does, its revenue, key challenges, and more—all in a single click. “It’s giving me that insight where I’m already doing my prospecting, which is Sales Navigator,” Steven said. For instance, Steven pulled up the Account IQ summary for one of his accounts and saw they had created a subsidiary focused solely on procurement. Since he sells to procurement officers, he identified the right leads via Sales Navigator at that subsidiary, reached out with a compelling message, and ultimately landed a deal with the head of procurement. Now, it’s a $2.5 million opportunity. 🙌 “I don’t have a ton of time to do specific research, and getting this information the old way would take me at least 45 minutes,” Steven said. “Now, I get that in a click, and spend 5-10 minutes reviewing the information. That allows me to go into each call prepared and ready.” #SalesNavigator #Sales #B2BSales

What industry conferences are you going to in September? Do you want to know how LinkedIn and Sales Navigator can help you crush at those conferences? I can show you how to make friends with the speakers and workshop presenters so that you show up as an insider. The key is to get everything set up now (before summer vacations). You can easily set yourself apart from the people who are lined up to talk to a speaker after their session. It's really hard to grab their attention and focus right then. Here’s what you do right now: 💠 Grab the list of speakers from the event website, even the ones who are running sessions that you won’t have time to go to. 💠 Find them on LinkedIn and send them a connection request:  “Hi _____, I’m looking forward to seeing you at (event). I hope to be able to attend your session on (topic) because it’s an important one in our industry right now. 💠 When they accept the connection request, send a quick note in reply thanking them for connecting on LinkedIn and that you’re excited to hear them present (if you can - and if you can’t make it work, it’s OK). 💲 Bonus move: add all of these individuals to a Lead list in Sales Navigator and use the Newsfeed filters to view their posts. Engage with them over the course of the summer to build some name recognition and do a little relationship building. 💲 💠 As the event comes up, reach out and see if it’s possible to connect onsite at some point.  💠 If you do go their session, see if you can grab a moment of their attention to congratulate them and share that you’ll send a follow up note with a question afterwards. Then let them get back to everyone else clamoring for their attention. 💠 Now you have a reason to follow up after the event…and they are expecting it. You can connect even if you won’t be able to attend their session. You never know who you will run into at lunch or the coffee stand. And having created that foundation before the event, you are starting from a place of recognition if you do run into the them at the event. And guess what, most of the speakers at industry events know or know of each other. So this is a shortcut for building your network (and introductions) with the people who are leading the conversations in your field. So pull out your conference agendas now and send some invites! #events #networking #socialselling #salesnavigator Marija Lind Reed Johnson David New Susan L. Brandi Brooks Davis Amari Gonzalez 💯Alexander Low Tom Latourette

Do you know your solution could help a specific company, but don’t know who to talk to about it? 🤔 In the video below ⤵ , Social Selling Guru Robert Knop will show you how to find any role at any company in Sales Navigator in 60 seconds ⏲. Good luck – make that connection! 🤝

USA TODAY, in an article they published this week, said it best: “In today's corporate environment, traditional marketing tactics are losing their efficacy, making executive branding on LinkedIn more critical than ever.” We couldn’t agree more. The article heavily featured LinkedIn [In]sider Samantha McKenna, including tactical tips from her for standing out on LinkedIn. “With over a billion members, LinkedIn's traffic has never been higher for members coming in to read, learn, research, and network," McKenna told USA Today. "The kicker is that the increase of members posting has been so minute, meaning executives have an opportunity unlike any other greater reach because of their titles, vast amounts of readers on the platform, and very little competition for them to get their content seen." Read the full piece here: https://lnkd.in/USAToday What ROI have you seen by building out your brand on LinkedIn?

Mike Berman's sales career started at T-Mobile in 2004, where he worked his way up from salesperson to sales manager to regional director. After 11 years at T-Mobile, in 2016 he took on a new challenge as a sales leader at GE Digital. There, he continued to move up the ranks, and now he's the Regional Chief Commerce Officer for GE Vernova. In this role, his team works closely with the major power and energy resource operators across North and South America. How did he get there? What did he learn along the way? What was his biggest failure, and how did it transform him? And what's his favorite piece of sales advice? We asked him all of that and more in our latest edition of How I Sell. Dive in ⤵

👟👟👟 Motivation Monday! For today, here are some words of wisdom on the importance of playing the long game in sales: “Time and time again, we work with a champion who buys our solution because of the way we nurture long-term relationships. Then, when that champion moves to another company, they either reach out directly to us or we proactively reestablish contact and pick up where we left off.” -Geraldine MacCarthy Chief Revenue Officer, Personio She isn't alone. In our research with Ipsos, more than half of B2B buyers (54%) said they bought from the same seller after they moved to another company. Looking for a quick way to find past customers? 🔍 Leverage the “past customer” filter in a Sales Navigator lead search under the “Best path in” tab. To learn more about what buyers want from sellers, dive into our Deep Sales Playbook for in-depth insights and strategies 🔐: https://lnkd.in/DSP #SalesNavigator #Sales #B2BSales