The latest edition of This Week in Marketing has a wealth of practical advice for marketers looking to refresh their tactics. ⬇
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001 employees
- Headquarters
- Sunnyvale, CA
Updates
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B2B marketing is as much of an art as it is a science. 🎨🔬 It requires creativity and data-driven materials, to elevate your brand to the top of your buyer's orbit. When they are ready to purchase, you want to be their first stop. 🪐 Don't let your marketing strategy get lost in space. Learn more about how to use data insights to enhance your brand building: https://lnkd.in/eKH9NEZ4 #LinkedInMarketingBlog
Helping Businesses Succeed with LinkedIn
linkedin.com
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Looking to improve full-funnel measurement? Understand your ad effectiveness across the entire customer journey by creating a direct connection between your marketing platforms and LinkedIn. Learn how to get started with Conversions API: https://lnkd.in/gWiSgdya
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🙋 Is there a personalization crisis in marketing? Data reveals that only 24% of CX pros rate their capabilities as high. Meanwhile, customer satisfaction with CX hits all-time low. 📖 Ready to transform your customer experience? Turn the page to this Marketing Book Worth a Look: Data-Driven Personalization, by Zontee Hou for a roadmap for stronger CX in 2025 and beyond. #LinkedInMarketingBlog https://lnkd.in/erguXHyi
Marketing Book Worth a Look: Data-Driven Personalization
linkedin.com
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🚀📈 The Eftsure marketing team effectively tracked offline conversions, resulting in 40% reduction in cost per lead and 10% increase in return on ad spend, thanks to the Dreamdata LinkedIn Conversions API. Learn how you can better measure conversions wherever they happen and improve campaign performance with Conversions API: https://lnkd.in/gWiSgdya
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Targeted display advertising has just had a makeover. Through LinkedIn Campaign Manager, you can now explore more nuanced audience segmentation by targeting your ads on carriers, browsers or devices like mobile phones. Learn more to take your ROI and engagement to the max 🚀 https://lnkd.in/e46Wwnpp #LinkedInMarketingBlog
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The latest edition of This Week in Marketing is focused on helping marketers develop resilience and flexibility. ⬇
This Week in Marketing: Smarter Marketing for Turbulent Times
LinkedIn for Marketing on LinkedIn
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🎨 Just as painters continually refine their craft, B2B marketers can always elevate their game by embracing fresh perspectives. In today's dynamic landscape, staying ahead means constantly expanding your horizons to new ideas. 💫 ICYMI: The latest edition of This Week in Marketing shares what to read, watch and learn to take your marketing to new heights: #LinkedInMarketingBlog https://lnkd.in/eiQuqM4e
This Week in Marketing: Refresh Your Tactics
linkedin.com
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💬 Word of mouth is one of the best ways to grow your business organically. To foster exciting customer advocacy, brands should utilize strategic social listening. By proactively monitoring your audience's online interactions, brands can ensure they are meeting their customer's needs at every turn. 🔄 📚 Learn more about how strategic social listening can create a powerful ripple effect for your brand here: #LinkedInMarketingBlog https://lnkd.in/ge2FYSJr
Boost Customer Advocacy With Strategic Social Listening
linkedin.com
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Our very own Ellen Vlagakos coauthored an Association of National Advertisers article on B2B marketing with her agency, Goodway Group. 📈 Throughout 2024 and into 2025, B2B social media ad spend is predicted to grow even while growth in other channels plateaus. As social media platforms become indispensable for reaching today's B2B buying committees, brands must adapt their strategies to stay ahead of the curve. Read more: https://lnkd.in/gjVpA8dM
Level Up Your B2B Game: Social Media Tactics That Drive Serious Results
ana.net