In a crowded B2B marketplace, how can you capture audience attention? Our B2B Marketing Benchmark report says it starts with becoming a creative vanguard. Read on to learn more about this marketing persona and take your innovation to the next level: https://lnkd.in/eyFNkNAq
LinkedIn Collective
Advertising Services
Sunnyvale, California 38,806 followers
Groundbreaking insights from the world of work curated by our team of B2B marketing experts.
About us
Get groundbreaking data and insights from the world of work curated by our team of B2B marketing experts.
- Website
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https://business.linkedin.com/marketing-solutions
External link for LinkedIn Collective
- Industry
- Advertising Services
- Company size
- 10,001 employees
- Headquarters
- Sunnyvale, California
Updates
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Attention metrics—what are they, why do they matter and how do you prove their value? 🎯 Watch our #CannesLions2024 session with Marc Guldimann, Founder & CEO at Adelaide and Yan Liu, CEO and Co-Founder at TVision, to learn all about the state of attention metrics in B2B marketing and how attention is key to driving outcomes. Host: Diana Luu, Canada Country Manager & Senior Director of Strategic Accounts, at LinkedIn 🎤 Watch the full session: https://lnkd.in/gEEYNwKw
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What turns a creative idea into a record-breaking B2B marketing campaign? We use data from the 2024 B2B Marketing Benchmark to see how real marketing leaders are making magic. Read more in a new LinkedIn Collective post from Tequia Burt, Editor in Chief of the LinkedIn Collective and LinkedIn for Marketing blog. ⬇
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In a world filled with endless content channels, our 2024 B2B Marketing Benchmark Report found that Social Media has come out on top at 75%. 👑 Watch this #CannesLions session, hosted by Santi Pochat, VP, Brand Marketing, LinkedIn, to uncover top B2B business priorities in the coming year, ways to evolve with one’s audience and how Sunil Desai, VP, Brand Marketing, HubSpot and Judy Toland, VP, Global Audience Marketing, Meta foresee social media helping them to achieve those goals: https://lnkd.in/gmg4rC-i
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Is your B2B marketing team making the most of SEO? 🖥️ Neha Sobti, Head of Digital Native Business Marketing India at Amazon Web Services (AWS), explains why it’s essential to effectively engage and grow your target audience 🎯 https://lnkd.in/gxRJvhwG
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The “technology trailblazer” is a B2B marketing leader who puts #AI adoption above all 🤖 How tech-savvy is your team? Vote below!
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Is AI the catalyst B2B marketers need to reach new heights of creativity? 💡 New technology is key to sparking innovation in our industry, according to our experts: 🔵 Ken Reisman, VP, Digital Media Enterprise, Adobe 🔵 Gina Wolf, Global Director, Head of Content Solutions, LinkedIn 🔵 Joy Robins, Global Chief Advertising Officer, The New York Times Check out their full #CannesLions conversation to explore why Gen AI use in B2B has nearly doubled in the last six months: https://lnkd.in/gb48tAKH
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Generative AI is becoming a mainstay in B2B marketing strategies, but leaders and teams don’t yet express full confidence in using the technology. Here’s how to close the knowledge gap. ⬇
There’s a Troubling AI Knowledge Gap in B2B Marketing. Here’s How to Address It.
LinkedIn Collective on LinkedIn
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As B2B marketing teams find themselves in a new era of creativity, growth and tech transformation, skills like agility, social awareness, curiosity and accountability are essential for marketing leaders. 🌎 Bria Bryant, CMO, Assembly Global and Alberto Spinelli, EMEA Chief Marketing Officer and Head of Global Advertising, Lenovo share more in a conversation with Lynn Bader, Senior Director, Agency Development, LinkedIn. Watch their full #CannesLions discussion: https://lnkd.in/gsbvK7_N
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What skills will be top of mind for the next generation of marketers? 💭 • Passion to be a problem-solver 🎲 • Having multi-faceted interests 🖼️ • Empathy & soft skills (not just being ‘nice’) 💙 Hear more from our expert #CannesLions panel featuring, Minjae Ormes, VP, Global Brand & Consumer, LinkedIn; Carrie Palin, SVP & CMO, Cisco; Carla Zakhem-Hassan, CMO, JPMorganChase and Darla Price (she / her / hers), President, Ogilvy: https://lnkd.in/gDh_wSri