Lead(er) Generation Podcast

The latest episode of the Leader Generation Podcast is now available. Tessa Burg talks with Alani Kuye, a technology investor and advisor. They explore the strategic significance of the current technology wave, focusing on the transition from Web2 to Web3 and the importance of decentralized infrastructure. Alani shares his insights on data privacy, the AI and ML hype, and why quality trumps quantity in innovation. Plus, valuable advice for startups on simplifying processes and standing out against giants.

From cultivating a buyer-centric culture to AI integration, our last episode with Simone Severino is for anyone looking for ideas to enhance their business strategy. Catch the replay to stay ahead in the competitive digital landscape: https://lnkd.in/gS8fBwna

In case you missed it: Simone Severino joins Tessa Burg to share his expertise on creating dynamic, buyer-centric strategies in today’s fast-paced market. Hear how integrating AI and machine learning tools can streamline your processes and propel your business forward. Listen now for practical advice from a seasoned strategist: https://lnkd.in/gS8fBwna

Today on Leader Generation: Tessa Burg hosts Simone Severino, Founder of Strategy Sprints. With 20 years crafting go-to-market strategies for Fortune 500 giants, Simon shares how organizations can build a culture of opportunity and leverage AI for enhanced decision-making. Check it out on your favorite podcast platform or right here: https://lnkd.in/gS8fBwna

Data-driven marketers, this one's for you! In our latest episode of Leader Generation, Murtaza Lukmani and Tessa Burg discuss the crucial role of quality data and accuracy in optimizing marketing campaigns. Discover how Google Performance Max can help you make informed decisions and achieve maximum success. Don't miss out. Listen now on modop.com.

It’s Here: The new episode of Leader Generation is now available! Murtaza Lukmani from Google joins Tessa Burg for Part 1 of optimizing ad campaigns with Google Performance Max. Learn how to use Google’s extensive media network to enhance your lead generation campaign. Matz shares success stories and key strategies for improving lead qualification and ROI. Plus, get expert advice on setting a solid measurement foundation to fully benefit from PMax.

Missed the discussion with Will Cady, Reddit, Inc. Global Brand Ambassador, on how anxiety can spark creativity? Will shares how to use anxiety and emotions to fuel innovation and creativity. This approach can turn stressors like tight deadlines and high expectations into advantages, pushing us toward groundbreaking ideas and strategies. Will also explores the evolving role of AI in creativity with host Tessa Burg. If you haven't already, now’s the perfect time to check it out: https://lnkd.in/gDkHr3eq

Reddit, Inc. Global Brand Ambassador Will Cady joins Tessa Burg to explore how anxiety can fuel creativity rather than hinder it. Will shares how embracing our anxieties can unlock innovative thinking, especially in high-pressure environments like marketing. Will also talks about the role of artificial intelligence in creativity. He believes AI isn't here to replace us but to enhance our creative capabilities, allowing us to focus more on strategy and storytelling—areas where a human touch shines. What are your thoughts on using AI to enhance creativity in marketing? How do you use anxiety to drive innovation? Listen now to explore this topic, and remember to subscribe wherever you listen to podcasts. https://lnkd.in/gDkHr3eq

Available now! In this episode, Evan Shapīro breaks down the impact of big tech on the media sector and how it impacts marketing success.   Listen in as Evan and Tessa Burg also discuss changes in consumer behavior, why personalization and data are the new power players, plus more!

Did you miss our latest podcast on mastering the post-cookie landscape? It's not too late to listen. Tessa Burg and Shannon Sullivan talk about digital marketing in today’s privacy-first world. Check it out: https://lnkd.in/gVmbADrw