✨ The Insider Studios Year in Review is here ✨ Whether it was a fashion-filled gift guide or a behind-the-scenes video series with small business owners, it was a year to remember. Check out our best from 2023!
Insider Studios
Advertising Services
New York, NY 8,421 followers
Insider Studios is the brand studio for Business Insider and INSIDER.
About us
The award-winning branded content studio for Insider. We collaborate with marketers to produce ad campaigns that inform and inspire.
- Website
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https://www.insider-inc.com/workwithus.html
External link for Insider Studios
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Specialties
- Content Marketing, Marketing, Online Marketing, and Integrated Marketing
Updates
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"These days it seems like just about everyone is talking about generative AI. So when Intel DCAI approached Insider Studios wanting to create an interactive article focused on GenAI, my first question was: What can we say that hasn’t been said before? Intel DCAI has a unique perspective on the technology, so I wanted to make sure this article would reflect that. Then it hit me — much of the B2B world sees GenAI as a buzzword, but many have yet to understand how to actually leverage it. And that’s how the concept 'Beyond the Buzzword' came to life. Through custom illustrations, case studies, and an immersive ‘fact vs. fiction’ quiz, we created an article that educates readers across industries while driving awareness of Intel’s solutions and subject-matter expertise." — Tara Lerman, Editor Check out the full interactive below. Designed by Andrew Walunas. #genAI #AI #technology #brandedcontent
How generative AI is changing the face of business
businessinsider.com
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This RFP gave to me: 10 ways to create “the perfect bite” 🧀🥖🍯🫒 This custom video highlighted one entrepreneur who took her home-grown charcuterie business into a thriving brick-and-mortar success. Big thanks to YaYaYum Boards for keeping our crew full on set and teaching us all about the art of grazing! Check out her story.
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This RFP gave to me: 8 pieces of custom content. We partnered with PayPal to educate large enterprise merchants about what happens “behind the checkout.” Composed of eight pieces of content, including four custom articles, two interactives, and two articles promoting and recapping a custom event, this program leveraged data visualizations, SME interviews, and quizzes to engage readers. See one example here: https://bit.ly/4aubODf
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This RFP gave to me: 7 steps to take control of your finances 💰💵💲Holiday spending can get expensive, and we’ve got your back through December and beyond. We produced a custom article in collaboration with Empower to help you establish a smart financial routine. Read the full article here: https://bit.ly/41JXAKn
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This RFP gave to me … 6 menswear looks 👔👨💼👞 We took some inspiration from Business Insider’s digital cover series for this highly-visual article — our first-ever custom gift guide featuring six different looks from Polo Ralph Lauren’s Holiday Collection, including custom photography. See the work at the link in our bio. Photographer: Gus Powell Stylist: Tiffani Williams
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This RFP gave to me … four tech-savvy business owners. We asked entrepreneurs who value flexibility above all to try out Samsung’s new folding devices for businesses. The articles featured custom photography and rich narratives across multiple industries. You can read the articles below. Entrepreneurs need mobile devices that offer flexibility and support multitasking. Here's how two SMB owners get it done: https://bit.ly/3Rvz62L A healthcare COO and a travel business founder have found that mobile innovation is changing their work lives for the better: https://bit.ly/3NzWgnx
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This RFP gave to me … One day to accomplish all three: skateboarding, surfing, and snowboarding. We produced a vlog-style video for Dell Technologies and Intel Corporation to showcase how Dell’s Latitude 9500 series helped two executives from Volcom accomplish a California trifecta while also doing a full day of work.