Bescy Environment Group

Have you found there are limits to nudging? What lies beyond nudging? 🤔 In a Bescy Environment Group talk earlier this year, Kristian Steensen Nielsen, Assistant Professor at Copenhagen Business School and Erik Thulin, Senior Director of Behavioural Science at Rare both emphasised the limits of nudging. Kristian commented 🔉 “When thinking about behaviour change, people immediately think of ‘nudges’. But nudging is a tiny part of behaviour change interventions and can limit the scope; interventions can be much more varied.” Erik went on to present a simple matrix classifying types of behaviour change interventions: 📈 Complexity of behaviour change challenge lies on one axis, 📉 Intensity of an intervention on the other axis. He believes nudge has focused attention on the bottom left of activity — simple behavioural challenges solved by tiny costless nudges. Yet if we want truly transformative change, we need to explore the rest of this space — the more complex challenges and more intensive interventions. The sustainability transition is certainly a complex challenge (and that's still an understatement). People now increasingly talk of "War-time effort"... In our upcoming events, we will be exploring some of these far-reaching, systemic behaviour change interventions. Stay tuned! Selina Sinning Julia Hammann Lucie Mathieu Tatjana Schulte Bescy Rare #sustainability #behaviouralscience #behavioralscience #environment https://lnkd.in/drQhHM6c

Our event "Driving social tipping points for the sustainability transition 🍃 " is starting now, you can register here to receive the zoom link. https://lnkd.in/ewdCCx8t

We are looking forward to tomorrow's event! If you haven't had time to register you can still do so now.

Before we resume to the weekend, make sure you mark your calendars for a new exciting event by our Bescy Environment Group. Early next week our team of experts, Lucie Mathieu, Selina Sinning and Liz Barker  will welcome  Franziska Gaupp, Senior guest researcher at PIK - Potsdam Institute for Climate Impact Research Institute for Climate Impact Research (PIK) for discussing the role of individual and collective agency in driving social tipping points for the sustainability transition. What to expect -  ⭐ insightful presentation outlining a framework Franziska and her colleagues have developed followed by  a case study on a school education programme for healthy eating and sustainable agriculture.  🎙️Live Q&A - get your questions and ideas ready for this live conversation 💡Time for networking Meet our speaker -  Franziska is an expert on global food (in)security under climate change, systemic risk modeling and food system transformation and holds a PhD at the Environmental Change Institute of the University of Oxford, UK an MSc in Ecological Economics from the University of Edinburgh and a BSc in Economics from the Freie Universität Berlin. Ready? Click at the link to register now! https://lnkd.in/ewdCCx8t And don’t forget to follow our Bescy Environment Group showcase page for new updates and a glimpse on past events. We can’t wait to see you on Tuesday. #Bescy #Behaviouralscience #Sustainability #BescyEnvironment #Socialtippingpoint #Systemchange

Our next event is coming! 🎇 Driving social tipping points for the sustainability transition 🍃 Tuesday 25th June - 17:00 BST | 18:00 CEST | 12:00 EDT | 09:00 PDT Our amazing speaker is: 👩💼 Franziska Gaupp, Senior guest researcher at PIK - Potsdam Institute for Climate Impact Research (PIK) She will be talking on the role of individual and collective agency in driving social tipping points for the sustainability transition. After outlining a framework she and her colleagues have developed, Franziska will illustrate its application with a case study on a school education programme for healthy eating and sustainable agriculture. ✒ Register for the online event via Zoom here! https://lnkd.in/ewdCCx8t Franziska is an expert on global food (in)security under climate change, systemic risk modelling and food system transformation. She has experience in systems analysis using quantitative and qualitative methods to foster transformative change towards a resilient future. Before joining PIK, Franziska worked as a researcher at the International Institute for Applied Systems Analysis (IIASA) in Vienna, Austria. She completed her DPhil (PhD) at the Environmental Change Institute of the University of Oxford, UK, where she investigated global water security in major river basins and simultaneous climate risks to agriculture in the global breadbaskets. She also holds an MSc in Ecological Economics from the University of Edinburgh and a BSc in Economics from the Freie Universität Berlin. Thanks to the organising team Selina Sinning Julia Hammann Lucie Mathieu Tatjana Schulte Liz Barker and Bescy

Climate change will hit the Global South the hardest meaning climate change adaptation is most critical for these societies. Yet they are the societies we least understand from a behavioural science point of view due to WEIRD. This is going to be a valuable discussion from 3 leaders in their field! #environment #behaviorchange #climatechange #behavioralscience

If you missed Erik Thulin 's talk on 'Beyond Nudge' looking at how we can use behavioural science to solve environmental challenges in communities, here are our key takeaways! 🔔 Have you ever tried to convince people in your community to adopt a more sustainable lifestyle? 🌎 Even if you won a few people over, you probably found it hard. 😩 So how should we go about shifting an entire community to adopt a new and complex set of behaviours that benefit the environment? 🏞 Erik Thulin’s answer is to think way beyond nudge and to implement layered behaviour change intervention strategies like the ‘social snowball’ to encourage farming communities to adopt climate smart agriculture or a co-ordinated norm shift to sustainable fishing among coastal communities. 👫 The Social Snowball - Ease early adoption among those willing to give new methods or technology a go - Social proof - leverage dynamic social norms and get the early majority on board - Social pressure - target laggards so that communities are able to capture the collective benefits of the new approaches   🚦 The Co-ordinated Norm Shift - Generate collective demand: make the entire community collectively aware of the benefits of change so change individuals want the change but crucially know that all others in their community do too. - Coordinate the shift: for success, every single individual needs to simultaneously start doing the new sustainable behaviours to avoid free rider problems. Rare achieved this with pledges by each member of the community - Strengthen the norm using monitoring and measures to make it easy to verify if a member of the community has cheated. 🛠 Erik believes we need a complete behavioural science informed toolkit for addressing environmental challenges. That toolkit does include nudges, but when you want transformative change where people are changing things that deeply matter to their livelihoods, it requires more intensive and complex styles of behaviour change interventions. If you want to learn more, you can watch his talk here and follow Erik and Rare’s work. https://lnkd.in/ehJrSYTC To watch more talks like this, keep an eye on our page and subscribe to our youtube channel! 😃 #environment #fishing #regenerativeagriculture #behavioralscience #climatechange #beyondnudge

If you missed Erik Thulin 's talk on 'Beyond Nudge' looking at how we can use behavioural science to solve environmental challenges in communities, here are our key takeaways! 🔔 Have you ever tried to convince people in your community to adopt a more sustainable lifestyle? 🌎 Even if you won a few people over, you probably found it hard. 😩 So how should we go about shifting an entire community to adopt a new and complex set of behaviours that benefit the environment? 🏞 Erik Thulin’s answer is to think way beyond nudge and to implement layered behaviour change intervention strategies like the ‘social snowball’ to encourage farming communities to adopt climate smart agriculture or a co-ordinated norm shift to sustainable fishing among coastal communities. 👫 The Social Snowball - Ease early adoption among those willing to give new methods or technology a go - Social proof - leverage dynamic social norms and get the early majority on board - Social pressure - target laggards so that communities are able to capture the collective benefits of the new approaches   🚦 The Co-ordinated Norm Shift - Generate collective demand: make the entire community collectively aware of the benefits of change so change individuals want the change but crucially know that all others in their community do too. - Coordinate the shift: for success, every single individual needs to simultaneously start doing the new sustainable behaviours to avoid free rider problems. Rare achieved this with pledges by each member of the community - Strengthen the norm using monitoring and measures to make it easy to verify if a member of the community has cheated. 🛠 Erik believes we need a complete behavioural science informed toolkit for addressing environmental challenges. That toolkit does include nudges, but when you want transformative change where people are changing things that deeply matter to their livelihoods, it requires more intensive and complex styles of behaviour change interventions. If you want to learn more, you can watch his talk here and follow Erik and Rare’s work. https://lnkd.in/ehJrSYTC To watch more talks like this, keep an eye on our page and subscribe to our youtube channel! 😃 #environment #fishing #regenerativeagriculture #behavioralscience #climatechange #beyondnudge

If you missed Kristian Steensen Nielsen's talk on using behavioural science for biodiversity challenges a few weeks ago, here are our key takeaways! 🏞 He asked "What is a ‘conservation-relevant behaviour’ ❓" Examples could be:  ▶ farmers’ behaviours - crops types grown 🥕 and if they use pesticides & fertilisers; or  ▶ fishermen's behaviours - what species they catch 🦐 and how much, where they fish and what methods they use;  ▶ consumers’ diets - palm oil 🌴 is a clear example here, consumption of wild meats from endangered animals 🐅 . 🚀 Think Beyond ‘Nudge’ Like others (including Erik Thulin, co-speaker in our session), he worries that when thinking about behaviour change, people immediately think of ‘nudges’. But nudging is a tiny part of behaviour change interventions and can limit the scope; interventions which can be much more varied. 😃 🔢 Adopt his five-step framework to tackle a biodiversity challenge: 1️⃣ Select a specific conservation target. Select using data and consultation with stakeholders such as local communities close to the situation.  2️⃣ Define the threat chain (see image below) or the theory of change to identify the relevant actors in a system and whose behaviour needs changing 3️⃣ Determine the behaviour change intervention:  - Understand the behaviour before you intervene! So many people skip this step but it’s vital. - Draw on the COM-B model. Think more broadly than basic nudges in order to increase capability or opportunity or motivation for example. 4️⃣ Prioritise a behavioural intervention based on:  technical potential (how much impact could it have),  behavioural plasticity (how much impact can the intervention have), and  feasibility (is it practical). 5️⃣ Test the intervention and evaluate - does it work?! You can learn more by watching his full talk here and do follow him 🙌 https://lnkd.in/e_DnVia3 Kristian Steensen Nielsen at Copenhagen Business School To watch more talks like this, keep an eye on our page or subscribe to our youtube channel!

Thank you to the many people who attended our Hub launch event on Tuesday on the topic of biodiversity and behaviour! 🌿 🦏 🐋 Without doubt we owe a big thank you to our engaging speakers Erik Thulin Kristian Steensen Nielsen 💐 👏 and to our amazing event team* 🙏 Below you will find a list of resources which were highlighted in the session; links are in the comments: 1. Conservation Evidence Project, University of Cambridge - a collection of documented evidence for the effectiveness of conservation actions 2. Article by Rare 'To Scale Behavior Change: Target Early Adopters, Then Leverage Social Proof and Social Pressure’, Philipe Bujold and Madhuri Karak, Ph.D., published by Behavioral Scientist, March 2021 3. Kristian’s paper discussed in his talk 'Biodiversity conservation as a promising frontier for behavioural science’ Nielsen et al, Nature Human Behaviour, May 2021 4. Erik’s paper: 'Expanding Beyond Nudge: Experiences Applying Behavioral Science for Comprehensive Social Change’ Philipe Bujold, Michelle Pascual, Erik Thulin, Behavioural Public Policy, 2023 Look out for more follow-up to come from us* next week! 📆 Next event 25th June 2024: 6pm CET | 5pm BST | 12pm EDT * Selina Sinning Lucie Mathieu Julia Hammann Tatjana Schulte David Langner Christopher S. Nave Ana Henriette Lugard Cunha