DIRECTV Advertising reposted this
Sharing Evan Shapīro’s Summer Reading list just in time for the long weekend, because there are few things I love more than a good beach read and the un-cancel-able-ness of DIRECTV STREAM. ICYMI: Earlier this year, media users included DIRECTV STREAM as a must-have subscription when asked about their different entertainment sources. Our ability to connect viewers with the content they love in a landscape plagued with subscription fatigue is clearly resonating with audiences.
We Can’t Quit You When you (researchers) ask media users which of their current apps are un-cancel-able, must-haves that they CAN NOT live without - they consider MORE THAN HALF of their media sources expendable. Importantly, for those of us operating media businesses in the User-Centric Era, precious few of the big, elite “entertainment” brands land at the top of the “can-not-live-without” category. Spotify grabs the top spot, BUT YouTube takes up the next FOUR. Note PlayStation comes in at at #6 and reading (yes, reading!) comes in at #5. This is all based on great research from Hub Entertainment Research - and part of a list of my 13 best data stories and insights from 2024 so far. A reading list (yes, reading!) for your last week of summer. Get it all, right here: https://lnkd.in/e_UK25Rv