Axios Activate

We just wrapped up a 🚨blockbuster🚨 day of Axios House events at Climate Week in NYC, with guests including former Vice President Al Gore, former climate envoy John Kerry, Energy Secretary Jennifer Granholm, Patagonia CEO Ryan Gellert, White House National Climate Advisor Ali Zaidi, Delta Air Lines Chief Sustainability Officer Amelia DeLuca, Amazon Chief Sustainability Officer Kara H. Hurst, former USAID Administrator Rajiv J. Shah and Climeworks CEO Christoph Gebald. Hat tip to my Axios colleagues who led the conversations: Andrew Freedman, Ben Geman, Niala Boodhoo, Sara Kehaulani Goo and Hope King. And big thanks to our partners and the folks who joined me on stage: * GE Vernova CEO Scott Strazik * EQT Corporation CEO Toby Z. Rice, and the Partnership to Address Global Emissions * Makers Mark Managing Director Rob Samuels, and Suntory Global Spirits

👀 Axios’ NEW homepage is now live! Our brand new redesign helps influencers more easily navigate and stay on top of trending topics, the latest headlines and dive deeper into content from our brand partners with increased ad exposure. Go deeper: Nearly half (46%) of Axios.com homepage traffic is direct – these are users who know us, trust us, love us. If you haven’t seen it, head to Axios.com to check it out.

🗽 The fourth installment of "TN50: The Business of Women's Sports," is coming to NYC — and we’ll be diving into the world of NIL (Name, Image, and Likeness) in college sports. 🎞️ The evening will feature a premiere screening of The Money Game, a new documentary launching on September 10th from Prime Video, Axios Entertainment, Campfire Studios, and Jersey Legends. ➡️ Sign up here if you are interested in attending: https://lnkd.in/e3ngZAJ3

What are Axios health care reporters paying attention to? 🏛️ Caitlin Owens (author of our weekly Friday Future of Health Care edition): Regardless of who wins the election, Washington is becoming increasingly hostile toward certain industry groups. 🩺 Tina Reed (Vitals co-author) is focused on how the competition in health care is being policed and what the next administration will do. 📈 Maya G (Vitals co-author) is tracking the worsening mental health crisis, including what’s being done to address the shortage of providers and insurers’ payment policies. Learn more about what’s happening in the health care space and how your brand can reach health care influencers with Axios: https://lnkd.in/dXqt5H8r

🗞📲 Axios Local’s superpower is our highly engaged and hyper-local audience— young professionals who appreciate and trust our direct, news-you-can-use approach. This reader-first ethos is why our local Instagram engagement is higher than many legacy publications, despite our recent entry to the platform. By the numbers:  👀 34M monthly video views  ➡️ 4.4M monthly engagements Why it matters: Brand partners can get involved via branded Stories, Reels, Posts and Giveaways. Check out The Minneapolis Institute of Art’s partnership with Axios Twin Cities on Instagram here: https://lnkd.in/etJ2sE4F

A recent Axios Intelligence survey tells us that brands should consider the following when messaging to an audience of ITDMs: 🗞 Most cared about topics: 62% care most about Future of work/hybrid work content; Cybersecurity (52%); AI/Machine learning (48%); Digital transformation (48%) 💼 Decision making factors: 78% of tech leaders say they’re most likely to consider cost and 66% say they’re most likely to evaluate compatibility with existing systems when evaluating a purchasing decision. 🔍 Curation and clarity is key: 56% of ITBDMs are looking for information that’s been curated based on their industry and role; 87% say that straightforward information is more useful for them. Reach out to learn more about your target audience.

🎞️ Catch the first major release from Axios Entertainment on September 10th on Amazon Prime Video. And keep an eye on this page for details of exclusive screening events!

🌆 Will you be in Chicago next week? Axios House will be at the Democratic National Convention with a full schedule of live programming filled with thought-provoking, intimate conversations that go deeper on the issues that matter most. The lineup includes:  🏡 The Cost of Living Crisis for American Families 👷 Winning the Working Class 🌟 The Power of Latino Voters in 2024 📺 Axios Views Watch Party RSVP here: https://lnkd.in/gJ5dB7gh

👋 Bonjour! It’s been an incredible two weeks in Paris. From the historic highlights at Stade de France to the excitement of Team USA house, Axios was there every step of the way. 📧 READ this weekend’s AM Deep Dive on the Olympics from Axios co-founder, Mike Allen: https://lnkd.in/eJdYQi68 🎦 WATCH U.S. Department of State Assistant Secretary of State for Educational and Cultural Affairs Lee Satterfield in conversation with Axios senior media reporter Sara Fischer about the power of women's sports in shaping U.S. diplomacy: https://lnkd.in/eEUXKR9x

🗞️ Sara Fischer sits down with The Wall Street Journal Publisher Almar Latour to discuss the momentous release of reporter #EvanGershkovich. Read the interview here: https://lnkd.in/eA-QB6Eg