YouGov | May insights & research
Hello Everyone! 👋
Welcome to this month's YouGov newsletter, where we discuss the latest global research trends. In this issue, we will explore:
How European shoppers are embracing sustainable living (and what that means for retail brands).
Which global brands are delivering the most memorable advertising so far this year.
What a cookieless world means for marketers.
Happy reading!
The YouGov team
🥫 European shopper trends revealed
Discover how consumers are embracing sustainable living amid global challenges. Read our white paper for the latest insights to inform your retail strategy.
🗳️ First YouGov MRP shows Labour on track for landslide
Our first MRP projection of the 2024 British general election suggests that Keir Starmer could be heading to Downing Street with a historic majority of 194 seats.
💡 Which global brands had the most memorable advertising of 2024 so far?
Using YouGov BrandIndex, we highlight over 400 global brands in terms of ad awareness growth. Who is making the most impact already?
🚫 How to defuse brand boycotts
What steps can brands take to recover from a boycott? The latest YouGov Surveys research reveals the top remedies across 17 international markets.
🇺🇸 American TikTok user habits
As user numbers grow in the US, how have TikTokers' demographics, finances, and shopping habits shifted?
🍪 Insights into a cookieless world
The third-party cookie is about to crumble. So what options do marketers have when they can’t rely on cookies?
🎧 Global podcast listeners in 2024
We reveal the latest global podcast listener trends. Which global markets tune in and who tunes out?
🚘 Tesla's steady drive in brand consideration
The latest YouGov BrandIndex data reveals that despite recalls and headlines, consideration for Tesla remains steady.
🛳️ P&O Ferries brand health post-scandal
Two years after staff layoffs, P&O Ferries' brand health shows significant recovery. What's behind the brand's buoyancy?
📈 YouGov BrandIndex: unleash the power of Living Consumer Intelligence
27 million members | 56 worldwide markets | 15 years of data
Learn how leading brands like Lufthansa, FOX Sports, and Deutsche Telekom are using YouGov BrandIndex to turn data insights into strategic success.
Marcoms advisor & consultant ✭ Wordsmith ✭ Brand builder ✭ 𝗠𝗮𝗸𝗲𝘀 𝘁𝗵𝗶𝗻𝗴𝘀 𝗵𝗮𝗽𝗽𝗲𝗻
2wAs a long-term client responding to surveys, I'm disappointed to get these only to find, nope, false alarm. Nothing there. And no help from customer support. Very poor delivery functionality and support.
Marcoms advisor & consultant ✭ Wordsmith ✭ Brand builder ✭ 𝗠𝗮𝗸𝗲𝘀 𝘁𝗵𝗶𝗻𝗴𝘀 𝗵𝗮𝗽𝗽𝗲𝗻
3wAs a YouGov client, I find its customer service functionality non-existent. Check this out form reply I receive regularly in the absence of any type of reply: "Thank you for your email. We have received your request and will look into it as soon as possible but in the meantime you may find the answer you are looking for in our Help Centre." The Help Centre, BTW, is useless.
Director of Finance at Crystel Market Research
1moGood point!
Perpetual Inventory Clerk at Macy's
1moInsightful!
Perpetual Inventory Clerk at Macy's
1moLove this