Why Your Business Feels Like Groundhog Day

Einstein famously said that the definition of insanity was doing the same thing over and over again but expecting different results. While I’m not so bold as to contradict this statement, I do think we might revisit it. In fact, I believe that today the modern version of insanity is doing the same things over and over again and expecting THE SAME results.

While most organizations believe they are making the necessary changes to adapt, many fundamentals still need review. In a recent research study, we found that 72% of global organizations say they are future focused but 70% stated they could  not sacrifice short term gains in exchange for long term benefits. Let’s start with how this mindset impacts customer relationships and what your organization can do to change immediately.

What is more effective for brands - seeking loyal customers or serving as a loyal brand?  Learn more about a more modern approach to loyalty as I share the concept of Wantedness in this short video below:

In a time of increasing transparency and decreasing trust, brands must find new ways to build relationships with consumers. Today, we have the technology to deliver amazing experiences and build connections with people around the world but we have to start by moving past legacy approaches. The good news is now is a time of unlimited opportunity and all organizations large and small have the power to embrace change.