The We Are Social Review | Braving the Backlash, Four Seasons Baby and Loewe’s weirdness
With a summer of sport fast approaching, is your brand ready to deal with online hate speech that often spikes during major global sporting events? If not, our latest report explains exactly how to prepare. We’ve also had some major awards news, made amazing viral work for Four Seasons and examined Loewe’s approach to internet weirdness. Read on for our biggest moments of the month.
We’re Mid Sized Agency of the Year at the Shorty Awards!
We are incredibly proud to have taken home 4 Wins, 1 Silver, and 3 Audience Honors, along with the prestigious Mid-Sized Agency of the Year title for North America at this year’s Shorty Awards! Our teams in the U.S. and Canadas picked up the impressive haul for their work with adidas, Becel, CCRM Fertility, Bose, Prime Video, and Pringles. Congratulations to everyone involved.
How sports brands can take a stand this summer
2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, our research shows that with major sporting events comes a surge in hate speech. Our new report - Braving the Backlash: how sports brands can take a stand on social - outlines step-by-step guidance for brands to tackle online hate. Informed by expert opinions, the report takes brands through the practical steps they need to follow to tackle hate speech.
Four Seasons baby: creating a viral moment
When the viral 'fully conscious' baby went viral by raising its hand to go to the Four Seasons in Orlando, we helped the hotel, our client, to capitalise on the unexpected fame. We brought 13-month-old Kate and her family to the hotel, and created a meme-focused video of superstar Kate enjoying the full luxury Four Seasons experience, including demolishing a plate of gold truffle pasta. Check out the video below. Four Seasons has garnered over 80 million organic views and more than 10 million organic engagement across brand channels on this topic, and driven even more in PR impressions.
Tune in to Braving the Backlash
On Tuesday 11th June, join us as we dive into Our Braving the Backlash report and explore how brands can effectively prepare for and take a stand against hate online. Hoisted by our Cultural Research & Insights Director Oona Hewitt, hear insights from our brilliant panel: Lipa Nessa, Sports Activist & Grassroots Coach, Liz Ward, Inclusion Consultant & Facilitator and Dan Parker, Group Editorial Director, We Are Social Sport.
Work with us
Fancy the opportunity to work with some of the world's leading brands? Looking for a workplace that champions creativity and celebrates bold thinking? We are on the hunt for social-savvy individuals to join our ever-growing team. If that sounds like you, look through our open roles.
Loewe embraces internet weirdness
From mimicking how a dolphin would pronounce their name to determining the gait their bags would have if they could walk, luxury fashion brand Loewe has fully immersed itself into the weird, surrealist side of internet humour. In a swerve from the usual tropes and influencers of luxury fashion-tok, it’s fully embedding itself into absurdism by handing over control to its partners – often lo-fi creators who share their same meta-humour. Explore it in our culture-focused Instagram publication, The Feed.
Inside the head of our Australia CEO, Suzie Shaw
“I love creativity and advertising seemed like one of the best ways to work in commercial creativity. I was smitten from day one – I thought I had arrived in Hollywood.” Our CEO for Australia, Suzie Shaw, recently spoke to AdNews about her views on the ad industry, the challenges of her role, her career mentors and more.