Versace Has a New Global Comms Director, and Hailey Bieber Talks Blush
This week, WWD reports on Versace's new global communications director. Also, get a look into Hailey Bieber's plan to expand into other categories for her beauty brand Rhode. Plus, Roberto Cavalli's Fausto Puglisi discusses what it was like to design 20 costumes for Taylor Swift’s "The Eras" tour.
Hailey Bieber Talks Rhode Blush, Business and Future Products
Hailey Bieber’s beauty brand, Rhode, is in expansion mode.
Starting with Pocket Blush, a blush stick debuting in six shades on the brand’s website for $24 on June 20, Bieber has big plans to broaden Rhode’s assortment.
“We talk about essentials, and when I wanted to do any approach to color, it was the same idea. I wanted to throw it in my purse or bring it on a plane — what would I need if I’m just landing somewhere?” she asked.
“I don’t want to put things out that don’t feel natural to me, I want to make things for people that I’m always going to use,” Bieber continued. “I’ve always said from the beginning I want to expand into sun and into body — my essentials in all the different categories that I use in my life.”
Read on here for the full story.
Versace Has a New Global Communications Director
Continuing to build out its global team, Versace has tapped Kenzo’s Mathieu Baboulène as its new Milan-based global communication director, effective Tuesday.
He reports to Caroline Deroche Pasquier, who recently joined Versace as vice president, global communications, after a stint at Bottega Veneta.
Over the past year or so Versace has added a number of seasoned executives with expertise across communications, marketing, visual merchandising, digital, omnichannel, IT and innovation as it pursues a brand elevation strategy.
Read on here for the full story.
Fausto Puglisi on Designing 20 Costumes for Taylor Swift’s ‘Eras’ Tour, With the Singer’s Personal Touches
Designing Taylor Swift‘s costumes for the “The Eras” tour wasn’t a one-off project, but a whole, multilayered production. Just ask Fausto Puglisi, creative director of Roberto Cavalli, who designed 20 different looks for “The Eras” tour, which kicked off last year and began its European leg in May.
The Sicilian designer created a series of outfits ranging from a hand-embroidered one-leg catsuit with snake motifs to a fringed gold dress and two embroidered skirts with a matching bralette in green and red Swarovski crystals.
Swift added her personal touch by insisting on color blocks for the pieces. “I love it because it reminds me immediately of Miami Beach,” said Puglisi, who relished the challenge of dressing Swift for such a high-profile moment.
Read on here for the full story.
Register for FN's Annual Hot List Event
During a critical period for the industry, FN is assembling the innovative architects at the center of the biggest success stories in shoes for a day-long summit on June 25 in New York. Welcome to "The Hot List."
In addition to showcasing the new powers, the event — which will take place at 583 Park — centers around several key themes: the hot markets that are driving the industry forward; the retail innovations that are fueling a brick-and-mortar comeback; the AI revolution; and the critical DEI conversation.
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