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Learn how to conduct landing page audits and identify improvement opportunities for paid media advertising. Follow six steps to optimize your design, performance…
Learn how often you should conduct Paid Media Competitive Analysis and update your Paid Media plan to improve your Paid Media performance and stay ahead of your…
Learn how to use different criteria and tools to segment your paid media audience based on their behavior and preferences. Discover the benefits of segmentation for…
Learn how to use responsive design, testing tools, analytics, and optimization techniques to create a high-converting landing page for different devices and…
Learn how to test and experiment with different native ad formats and strategies to achieve your paid media goals.
Learn how to use CPA conversion data to improve your landing page design and user experience for paid media campaigns. Follow these five steps to optimize your…
Learn how to negotiate and communicate with ad buyers and sellers to ensure CPM transparency and fairness in your paid media advertising campaigns.
Learn the six steps and best practices to design a hypothesis and a test plan for a paid media experiment. Optimize your campaigns and improve your ROI.
Learn how to forecast and manage ad inventory supply and demand across multiple channels and platforms to optimize your paid media campaigns.
Compare the pros and cons of dynamic and fixed CPM pricing for your ad inventory. Learn how to choose the best method for your online business goals.
Learn how to test and iterate your native ad campaigns using a data-driven approach. Find out how to optimize your performance and ROI with native ads.
Learn how to use native advertising for nonprofit marketing. Find out how to define your goals, choose the right platforms, create valuable content, and optimize…
Learn how to create native ad content that resonates with your audience and reflects your brand voice and values. Discover tips and tricks for paid media…
Learn how to stay ahead of the native advertising trends and best practices for ecommerce, and optimize your strategy for different platforms, goals, and audiences.
Learn the best platforms and formats for native advertising for nonprofits, and how to create and optimize your campaigns for maximum impact.
Learn how to use paid media in six steps to test and validate your value proposition and messaging for your product or service.
Learn six best practices and tips to create engaging and persuasive copy and creatives for your CPA ads. Boost your conversions and revenue with CPA marketing.
Learn how to write ad copy and headlines that stand out from the competition and persuade your audience to take action.
Learn how to align your display advertising campaigns with the customer journey and the marketing funnel, and how to measure and improve your results.
Learn how to optimize your paid media campaigns by rotating your ads, segmenting your audience, monitoring your metrics, researching your competitors, and…
Learn how to track and analyze your CPA data and use it to improve your paid media advertising strategy and decisions in six steps.
Learn how to integrate your paid media data with your CRM and other marketing systems in six steps. Improve your marketing effectiveness and ROI.
Learn how to use third-party data providers for ad targeting effectively and efficiently. Discover the benefits, challenges, costs, and risks of this practice.
Learn some of the best practices for designing display ad creatives that capture attention and drive conversions. Follow these tips and tricks to optimize your…
Learn how to deal with the uncertainty and complexity of paid media audience research. Discover how to use data, insights, testing, and adaptation to create…
Learn how to avoid overspending or underspending on your Paid Media campaigns, and optimize your budget and bidding with these tips.
Learn how to balance between short-tail and long-tail keywords in your paid media strategy. Find out the difference, pros and cons, and best practices of each type…
Learn how to use color psychology and font selection to design Paid Media ads that attract and persuade your audience.
Learn how to deal with incomplete, inaccurate, or conflicting paid media audience data and optimize your campaigns across different channels.
Learn some of the skills and competencies that you need to design effective ads for different paid media platforms.
Learn how to create and optimize paid media creatives and visuals for conversion rate optimization with these six simple steps.
Learn how to choose a relevant goal, a suitable attribution model, a reliable tool, and a testing and optimization process for your paid media advertising.
Learn how to create effective native ads for your nonprofit cause that match the platform, tell a story, use visuals, and have a clear call to action.
Learn how to use metrics, attribution models, analytics tools, and testing and optimization techniques to measure the impact of remarketing on your conversion…
Learn six effective ways to create a sense of urgency and scarcity on your landing page to increase your conversions and sales from your paid media advertising.
Learn how to create a remarketing strategy that works for your B2B business. Discover tips and examples to segment your audience, choose the right platforms, craft…
Learn what are the best practices for using captions and subtitles in video ads, and how they can boost your reach, retention, and conversion.
Learn how to manage your paid media budget and bidding effectively with these tips and best practices. Improve your paid media advertising performance and ROAS.
Learn how to use Google Analytics to measure and improve your CPA conversions from paid media campaigns. Compare different attribution models and gain insights into…
Learn how to balance creativity and data-driven decision making when creating landing pages for paid media campaigns. Follow these tips and tools to improve your…
Learn how to balance frequency and reach in your display advertising campaigns. Find out how to set goals, use frequency caps, segment audiences, and test and…
Learn how to align your paid media strategy with your organic and earned media goals, and how to measure and optimize your results.
Learn how to create a seamless customer journey across paid, owned, and earned media channels with these four steps.
Learn the best practices for designing landing page layouts that can increase your conversion rate and lower your CPA in paid media advertising campaigns.
Learn how to leverage different paid media channels and platforms to scale up your CPA campaigns effectively and efficiently.
Learn how to craft a clear and compelling call to action (CTA) that boosts your conversion rate and lowers your CPA in paid media advertising.
Learn how to track, analyze, visualize, write, and share your CPA conversion results from paid media campaigns with Google Analytics.
Learn how to calculate cost per acquisition (CPA) in Google Ads, optimize it with best practices, compare it with benchmarks, and set realistic CPA goals.
Learn what ROAS is, how to measure and improve it, and how to use it to adjust your ad budgets and bids for optimal performance.
Learn how to create a valuable and relevant lead magnet for your target audience, and how to optimize it for SEO and social media sharing.
Learn some of the common banner ads design mistakes and how to avoid them. Plus, get tips and tools for testing and optimizing your banner ads.
Learn the best practices for setting up and managing your ad spending across different platforms. Choose your objective, bid strategy, and performance metrics.
Learn how to succeed with influencer marketing and social media ads. Find and vet the right influencers for your niche and goals with these tips and best practices.