The top stories and key influencers in the French election
France is in the middle of going to the polls after President Macron called a snap election back in June. With round one of the elections on Sunday, there will be plenty of media coverage and social posts to come, but so far it has been a case study in the new media ecosystem, with a mix of traditional media, new media, and influential voices dominating the conversation online.
As the chart below shows, there have been two clear peaks in both media and public interest, first the European elections and then the first round of the National Assembly elections, which happened this weekend.
Social media is playing a big part in the coverage too, with content looking quite different across various platforms.
The clear lesson from Instagram and TikTok is the outsized influence of YouTuber Hugo Travers, better known to his audience as HugoDécrypte. He has posts on Instagram explaining the election that have hundreds of thousands of engagements, confirming the parallel media ecosystem that exists natively on social and doesn’t rely on websites and traditional newsrooms.
You can dive deeper into the top coverage of the French election on our blog.
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