Spotlight on Leadership: Silvia Rojas and Her Team at The ThreeFoot Hotel Meridian, A Tribute Portfolio Hotel

At Ascent Hospitality, we pride ourselves on having a talented pool of leadership at all our hotels, and today, I am excited to shine a spotlight on one of our stellar General Managers, Silvia Rojas. Leading the team at Threefoot Hotel - Meridian, a member of Tribute Portfolio by Marriott, Silvia exemplifies exceptional leadership and creativity in the hospitality industry.

 Silvia's journey in hospitality spans 15 years, having become a GM in her 20s at the young age of 28. Her passion for the diversity and dynamic nature of hospitality has fueled her successful career. Silvia’s innovative approach and unwavering commitment to excellence have not only propelled her team to new heights but also turned The ThreeFoot Hotel into a beloved destination for guests.

 Team Appreciation: A Fun and Vibrant Culture

 Silvia’s leadership style is as fun and hip as it is effective. Every year, she organizes a team appreciation event that’s anything but ordinary. This year, the celebration includes daily games during lunch breaks like balloon darts, bed making races, and hotel history trivia. It’s a time for fun, camaraderie, and lots of decorations!

 Silvia ensures her team feels valued with daily treats such as ice cream social hours, fresh fruit cups, healthy smoothies, and root beer floats—a nod to Marriott’s brand beginnings. These treats are served by Silvia and her management team, showing that leadership is about serving others. The festivities culminate in a special lunch where the team picks the menu, prepared by the hotel's chef, and paired with awards and recognitions. This year, karaoke lunch will add an extra layer of fun, along with jib jab videos for some light-hearted break time entertainment.

 Achievements and Innovations

 Silvia’s leadership has led to several remarkable achievements for The ThreeFoot Hotel:

 - Bonvoy Enrollment Goals:  The team exceeded their Bonvoy enrollment goals in the last wave and is maintaining excellent performance year-to-date.

- OTA Recognitions:  Frequently awarded as a favorite destination in Meridian by OTAs.

- Top 20% Brand Achievement:  The hotel ended the first quarter in the top 20% of the brand, finishing at an impressive number 12.

-GSS Growth:  Despite challenges like a gas leak, water outages, and AC failures, the hotel shows a 9% year-over-year growth in Guest Satisfaction Scores (GSS).

 Silvia’s team is currently engaged in a friendly competition to boost online review mentions, aiming to overcome the negative surveys from the gas leak incident. This initiative is part of Silvia's belief in always trying new ideas to improve performance and guest experience.

 A Collaborative and Dedicated Team

 Silvia’s success is not just a result of her leadership but also the dedication and hard work of her talented team. At The ThreeFoot Hotel, teamwork is at the heart of their operations. Silvia has fostered an environment where every team member feels valued and motivated to contribute their best. This collaborative spirit is evident in their ability to consistently exceed goals and deliver outstanding guest experiences.

 One of the hallmarks of Silvia's leadership is her focus on continuous learning and development. She regularly organizes training sessions and workshops to ensure her team is up-to-date with the latest industry trends and best practices. This commitment to professional growth has empowered her team to innovate and excel in their roles.

 Overcoming Challenges with Resilience

 The journey to success is never without its hurdles, and The ThreeFoot Hotel has faced its share of challenges. From a gas leak causing a hot water outage to a main water line burst and AC failures on entire floors, Silvia and her team have navigated these obstacles with resilience and determination. Despite these setbacks, they have shown remarkable growth in their Guest Satisfaction Scores (GSS) and have maintained a strong position in the market.

 Silvia's approach to overcoming challenges is rooted in transparency and proactive problem-solving. She communicates openly with her team and guests, ensuring that everyone is informed and reassured during difficult times. This approach not only mitigates the impact of issues but also strengthens the trust and loyalty of guests and staff alike.

 Climbing the Ranks

 The ThreeFoot Hotel is currently ranked number 5 on TripAdvisor, and with Silvia’s innovative leadership and the team’s dedication, they’re aiming even higher. The competition to increase name mentions in online reviews is a strategic move to enhance their ranking further.

 Silvia believes in the power of positive reviews and guest feedback as a tool for continuous improvement. By encouraging guests to share their positive experiences, Silvia and her team gain valuable insights into what they are doing well and where they can enhance the guest experience even further.

 Embracing Diversity and Change

 Silvia's love for the diversity of hospitality and the industry's constant evolution is a driving force behind her success. Over the last decade, she has witnessed significant changes and adaptations in the industry, and she embraces these changes with enthusiasm and creativity. Her ability to adapt and innovate has been a key factor in the continued success of The ThreeFoot Hotel.

 Silvia encourages her team to think outside the box and come up with new ideas to improve operations and guest satisfaction. This culture of innovation has led to the implementation of several unique initiatives that set The ThreeFoot Hotel apart from its competitors.

 A Bright Future

 Silvia Royas's story is a testament to the power of innovative leadership and a positive team culture. Her ability to navigate challenges, celebrate successes, and foster a fun, engaging work environment makes her a standout leader in the hospitality industry. As Silvia and her team at The ThreeFoot Hotel continue to strive for excellence, they embody the vibrant, guest-centric spirit of Ascent Hospitality.

 We look forward to seeing more great achievements from Silvia and her talented team. Stay tuned for photos and more updates from their upcoming team appreciation event!