Salesforce Announces New Customer 360 Innovations for Building Trusted Relationships at Scale Across Commerce and Marketing Clouds

Highlights:

• Connected data and automation skills help businesses become more productive and efficient while maintaining client satisfaction.
• Customer Data Platform works with Google to provide smooth first-party data interoperability and, in the future, easy-to-use segment-level insights
• New Salesforce AppExchange partners for Customer Data Platform (CDP) and Commerce Cloud extend Salesforce's capability to any sector.
• With Salesforce, Crocs, Shoe Carnival, and Merz Aesthetics are offering linked experiences and increasing consumer loyalty.

Salesforce presented new Customer 360 technologies that combine marketing, commerce, and service data on a single platform, allowing businesses to connect, automate, and customize every encounter while building trusted connections at scale.

The next-generation Marketing and Commerce Clouds enable enterprises across sectors to create personalized, integrated experiences.

• A manufacturer's service agent can provide a tailored experience by recording shopper data signals in real time during a service conversation and recommending the appropriate third-party products and services that go with the appliances they possess.
• By providing timely and appropriate product suggestions in response to a customer's survey responses, a healthcare insurance company may increase productivity and income.
• A client manager at a bank may pull a client's credit history, accounts, and past customer service contacts from a single, unified profile and propose a new credit card based on available promotions and the client's financial requirements.
• A retailer may improve consumer engagement by determining the items that are most appealing to each customer group and automatically synchronizing product catalogues with customized social media marketing campaigns that link to the merchant's ecommerce site.

Feature Information: 

The newest generation of Marketing Cloud assists businesses in unlocking consumer value through data. Marketing Cloud simplifies the process of humanizing every connection, allowing marketers to be more productive and efficient.

Triggered Campaign Messages: This tool combines Marketing Cloud Personalization and Engagement to provide customized, 1:1 consumer engagement based on new product catalogues and behavioral triggers.

Slack Digital Command Center: Using Slack as the digital headquarters, companies may boost productivity by monitoring activity and performance across Marketing and Commerce Cloud from a single digital command center. This helps marketers discover and rectify issues before they have a significant impact, avoiding lost revenue or higher opt-outs.

Google Ads with Salesforce Customer Data Platform: Brands can now instantly integrate their first-party data in a consolidated customer profile to plan, launch, and optimize their marketing campaigns on Google Ads more efficiently. This feature enables them to deliver targeted campaigns utilizing first-party data rather than cookies, as well as include segment-level insights into the Customer Data Platform interface in the future.

Intelligence Ecommerce Marketing Insights Software: This app unites a company's commerce and marketing data and key performance indicators (KPIs) on a single platform, providing interactive dashboards with actionable insights.

Intelligence Connector for B2C Commerce Cloud: This connector integrates order and product data, allowing you to get insights into product, revenue, and sales performance over time. Businesses can now automate the laborious process of integrating data and determining where to move spending to maximize ROI across channels, campaigns, and products. Marketers, for example, may now view the amount of orders placed during a campaign or the top three goods bought by different client groups in real time.

Salesforce AppExchange Partners for Marketing and Commerce: Salesforce AppExchange, the world's premier business cloud marketplace, has announced new partners for Customer Data Platform (CDP) and Commerce Cloud. These collaborations expand Salesforce's ability to increase productivity, create highly tailored experiences, and develop trusting customer connections.

Every touchpoint becomes a revenue opportunity in the next generation of Commerce Cloud.

Commerce Cloud takes a fresh approach to digital commerce, with innovations that increase the profitability of every transaction.

Social Integration for Commerce Cloud: Brands can now create TikTok ads that redirect to their commerce sites. Using Social Integration, businesses can create and automate product feeds, segment audiences, and publish ads while finding and targeting new audiences.

Commerce Marketplace: On Commerce Cloud, brands can now rapidly establish, manage, and scale a marketplace solution, expanding their catalogue variety with items from other firms and accessing new channels and buyers. This can result in additional income sources from merchants, such as increased cart sizes, commissions, and membership subscription costs.

NFT Cloud: Salesforce's NFT Cloud pilot enables marketers to extend customer interactions to Web3 settings in a sustainable and trustworthy manner. They may immediately manufacture, manage, and sell non-fungible tokens (NFTs) on the Salesforce Customer 360 Platform, as well as securely connect client data to acquire a 360-degree perspective of a customer's physical and digital worlds.

Commerce for Customer Service: With new capabilities that provide agents with a complete view of order history across channels and the ability to issue returns, exchanges, promotions, or complete orders without transferring them to other departments, service departments can transform into revenue generators. Bots and other digital interaction skills help to finish purchases more quickly and generate loyalty through improved post-purchase support experiences.

Seamless Commerce: With an all-in-one commerce, order management, and payments solution supported by partner services, businesses save time and money.