Over-Distribution - A Killer of Luxury Brands

Prognosis: negative.

I have been mourning the loss of one of the great luxury brands in my closet: Michael Kors. It used to be one of my go-to ready-to-wear brands: I loved the mash-up of classic Americana and jet-set European sensibilities, the use of color and texture, and those shrugs! I loved those cute little fine-gauge knit shrugs. I still have approximately fifteen of them in multiple colors, and they have saved me many times from the horror of exposing my upper arms. We adore you, Michelle Obama, but you have raised the upper-arm bar so high that when we consider going to the gym to pump iron, it seems futile, so we just shrug and put on a shrug instead.

Michael Kors was once a great emerging luxury brand. Speaking of the First Lady, she wore the brand for her first term official White House portrait (her dress was sleeveless, natch). Mr. Kors has bona fide luxury cred – he was the lead womenswear designer at Celine for six years. Not to mention his stint as a judge on Project Runway.

So what happened? Read More: https://dandelionchandelier.com/2016/08/17/over-distribution-as-a-killer-of-luxury-brands/