One of the World's Best Content Creators
Russell M. Kern
I work with CEOs, CHROs and Senior L&D Executives to develop Team Leaders and Managers to get their teams to start working like a team. I reduce team conflicts, improve collaboration, creativity and increase retention.
For marketers, in 2017 and beyond, one of the biggest challenges we are facing is creating power content. Producing engaging, relevant, valuable, unique, and memorable content is no easy feat. To me, as a marketer, The Victoria Secret Fashion Show from Paris is an example of the ultimate in breakout branded content.
I have to applaud the brand strategists, designers, and the entire Victoria Secret organization for its commitment and passion to GIANT creativity, innovativeness and impact. Year after year, the VS fashion show and its Angles strategy, as power brand content, fuels tens of millions of holiday sales worldwide. The content quality speaks for itself. No other brand in its category can get close to them.
Now the biggest challenge for the rest of us as B2B and B2C marketers, is how can we create content, as engaging and impactful its own right, relevant for our brands?
Powerful Stand Out Brand Content