A new face for a new era

PEUGEOT, like all the other brands that made up Groupe PSA not so long ago, is now a member of the large STELLANTIS family.

This merger is excellent news and, above all, represents exciting opportunities.

In September last year, we celebrated the 210th anniversary of the PEUGEOT brand. More than two centuries of history. An exceptional heritage, born out of the vision and adventure of a family, later to become an international group. We are one of the worldwide pioneers of the automobile, the designer of iconic, award-winning models, a forerunner in electric mobility ahead of its time and the holder of world records on legendary tracks.

UPMARKET MOVE

Over the past 10 years, we have been working, every day, to position our brand and products in a shift upmarket. The results are there for all to see: a fantastic revival, acknowledged by our customers and by industry professionals.

I could mention our International Van of the Year award, our three Car of The Year awards, 24 distinctions already for the new 208, nearly 1 million customers for our SUV 3008… This move upmarket is the result of unwavering commitment and a constant quest for innovation, by showing audacity and standing by what are, occasionally, unconventional choices.

The PEUGEOT Sport Engineered 508 – to be launched just a few weeks from now — is the tangible epitome of this.

This figurehead of our brand, drawing on all the know-how of our engineers at PEUGEOT Sport, is today conquering new ground: what we call neo-performance, with only 46 grammes of CO2 emitted by a car with 360hp.

For these past 10 years, we have pursued one goal: to create value.

In this perspective, we now have a new commitment to our customers: we want to turn their time with us into quality time.

Today, time is essential in our lives. All around the world, we feel deprived of time; we want to take back control of it. We can sense that COVID has accelerated this trend. We all wish to bring back quality to every hour, minute or second of the day.

Turning time into quality time is something we have been committed to for years now at PEUGEOT and this drove us to radical innovations that changed the experience and the time spent in our cars.

The perfect example is the i-Cockpit®: a compact steering wheel, an instrument panel just above, fingertip controls… all of this combining to offer a unique driving experience, unprecedented in the automotive world.

This USP is deployed across all our vehicles, and we are constantly improving it by harnessing new technology, such as the digital 3D instrument panel in the 208 and 2008.

ELECTRIFICATION

In our mission to make time matter, electrification is key and we have always imagined it as a way to offer quality time, not only to the people who drive our cars, but also to the people around them. Driving experience, silence, emissions reduction… what is electrification if not quality time?

The reduction in our carbon dioxide emissions has been achieved, of course, by the electrification of our range.

At PEUGEOT, we offer our customers a choice: whatever vehicle they opt for, they can choose their powertrain: petrol, diesel, all-electric, plug-in hybrid… We offer them advice according to their usage. This is what we call the “Power of Choice”.

Today, 50% of the cars we sell in our European showrooms are electrified. The LCV range will be fully electrified this year, and our full range of vehicles by 2025.

With electrification, we want to offer a safe, fun and responsible future to our customers all around the world.

INTERNATIONALISATION

Outside Europe, even though we have made our presence felt, we need to expand this footprint even further.

We have big ambitions worldwide. Despite 2020 being quite a chaotic year, PEUGEOT continued along its commercial growth trajectory by winning market share in all the regions of the world except China. This year, we are marketing our new pick-up, the Landtrek, across a market that accounts for half of LCV business worldwide. This is a major opportunity for us.

Indeed, PEUGEOT is now stepping beyond the ranks of generalist brands and firmly setting its sights on becoming a true "inventive high-end generalist brand", eager to shine forth throughout the world.

We are preparing our brand for the decades ahead, strengthening the power of our Design, our Identity and the Relationship with our customers, offering them time well spent throughout the whole experience.

This upmarket move finds its first expression today in the new face of PEUGEOT.

A new lion that embodies our legacy, our present and our future. 

Our commitment to turning time into quality time represents a profound change for PEUGEOT, a brand forged by history, determinedly projecting itself into an ultra-modern future:

Modern in our relationship with our customers, whom we place at the very heart of the PEUGEOT brand, offering them a unique and unparalleled quality experience.

Modern in our cars, which deliver an incomparable driving experience by offering our customers the freedom of choice without relinquishing pleasure.

Modern in the way we approach mobility. Mobility is not about kilometres, it is about time.

We all yearn for some quality time in our life, as well as in our mobility.

We unveil the new face of PEUGEOT: a face shaped to last, for tomorrow and for the future that lies ahead of us with our customers.

A future in which we have unshakeable confidence!