June Newsletter

As we move into summer, we’re already deep in planning an incredible experience for POSSIBLE 2025. Thanks to everyone for providing your valuable feedback in the event survey, we’re designing next year with you in mind! While we’re developing our strategy, we thought we’d share some event highlights from our 2024 event.

POSSIBLE by the Numbers

Nearly a THIRD of POSSIBLE '24 Attendees were Brand Marketers!

• POSSIBLE secured 55% executives (VPs and C-Suite) of the industry’s most influential leaders.

• POSSIBLE grew its agency and media attendance, with more than 220 additional media in 2024

Here’s What the Industry is Saying:

“[POSSIBLE] it’s now one of the must go-to events in our industry and that happened in, like, two f*cking seconds” - Gary Vaynerchuk, Chairman, VaynerX – CEO, VaynerMedia

“I wanted to be a part of [POSSIBLE] because...part of my job is to convene the community, to curate the community, to be a part of the community, and there’s a lot of the community here.” - Seth Matlins, Managing Director, Forbes CMO Network, Forbes

“I love what [POSSIBLE] brings together is us being able to talk about what the possibilities are and then converging those things to help us get there...POSSIBLE is a view into where we’re going in the future.” - Tariq Hassan, Chief Marketing & Digital Officer, McDonald’s

"POSSIBLE 2024 was a fun demonstration of what cutting edge marketing capabilities and thought leadership look like! Well worth attending!" - Polis Pavlidis, Global Marketing Analytics, Visa, Inc.

What Were the Industry Trends?

Curious to know what trends came out of POSSIBLE 2024? With the help of our Diamond Partner, Tata Consultancy Services, we used AI to mine some of the biggest takeaways in a multitude of key sessions. Read the full report >

 Five Key Takeaways Series

Over the course of the next few months, we’ll present the primary takeaways from our key sessions with the support of AI. For our first session, we are highlighting Gary Vaynerchuk (CEO, VaynerMedia).  Read the key takeaways here!  In addition, check out what Gary had to say after his session in an exclusive interview with DIGIDAY

Didn't Attend POSSIBLE?

In case you weren’t able to attend this year’s incredible experience and wanted to have the opportunity to hear from some of the industry’s top leaders (like Bonin Bough, Seth Dallaire, Molly Batin, and more), please make sure to check out our interview series with DIGIDAY for key highlights.

The Faces of POSSIBLE

This year, we’re thrilled to bring you the Faces of POSSIBLE presented by our Platinum Partner, Shutterstock. Take a look at the photo gallery.  You might see one of your industry colleagues!

The Time to Partner is NOW!

Partnership opportunities are selling fast this year, so don’t miss out! Reach out today to find out more about becoming a POSSIBLE partner.

"POSSIBLE was a good use of our budget and time in 2024 and we are looking forward to expansion within our industry to include more senior level executives and publisher teams" - Jeff Plaisted, RVP, Microsoft Monetize, North America, Microsoft Advertising

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