Issue 35: Pharma Digest
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Transforming pharma through AI and cross-collaboration – medical affairs insights
65% of medical affairs professionals struggle with data management. Yet effective insight management is crucial for successful product launches and strategic initiatives. 📈 Our latest survey and report, produced in conjunction with Within3, analyses the results of a survey of nearly 200 execs, enriched by in-depth interviews with sector leaders. The paper covers:
“Massive cultural change” is required to master insights that drive strategic decision-making says Katy Curran, Director Medical Affairs, Medical Excellence & Impact, Immunology, UCB
Case studies from Spark Therapeutics on how they used natural language processing (NLP) to enhance insight analysis
How to refine your insights management - five key steps for success from Within3
Don’t miss out, download your copy here.
#MedicalAffairs #DataManagement #pharmaGenAI
Benchmark your GenAI strategy - with Novartis, Novo Nordisk, Smith Nephew & Cognizant
Hear practical, industry specific case studies from early generative AI adopters, including how it's disrupting the industry and how best to prepare for it. Watch the full panel discussion for free here: https://bit.ly/3W2iJgD #MedTech #GenAI #Innovation #MedTechAI
Empowering the community with omnichannel
At Reuters Events Pharma Awards Europe 2024, ViiV Healthcare won the Most Valuable Digital Patient Engagement Award for its “Empowering the HIV community across Europe – An Iterative Omnichannel Journey” initiative, which is advancing patient outreach and engagement through digital approaches. Read more about their project here. #patientengagement #omnichannel #empoweringpatients
Digital innovation and customer engagement - new podcast episode
🌐 Explore the challenges and transformations in customer engagement, with Sarah Christensen, Nordic Digital Director at Novartis, on our latest podcast episode. 🚀 Explore the crucial roles of channel mix, personalized customer journeys, and the strategic use of data in shaping the future of healthcare. Listen on our website here or find us now on Spotify.
#DigitalHealth #PharmaInnovation #Podcast #digitaltransformation
Top 5 pharma news to watch
US FDA declines to approve Merck-Daiichi's 'guided missile' cancer drug (Reuters.com, June 27)
CDC immunization advisers vote to shrink recommendations for RSV vaccination (Fierce Pharma, June 26)
Eisai and Biogen launch Alzheimer's drug Leqembi in China (Reuters.com, June 28)
First-of-its-kind Intellia data suggest CRISPR drug could be given more than once (Biopharma Dive, June 26)
2seventy bio completes $40m haemophilia A program deal with Novo Nordisk (Pharmaceutical Technology, June 27)
Event Spotlight
Get on the front foot and refocus at Reuters Events: Pharma Customer Engagement Europe 2024 (Nov 4-5, London) where you’ll learn how to exceed KPIs without sacrificing relationships. 300 customer engagement leaders from across marketing, medical, commercial, digital, data, sales, field, omnichannel, tech and more, will build the future of customer engagement and share real-life examples of successes and failures to demonstrate how we’re going to get there. Learn more.
Other upcoming events
Pharma Japan (September 25-26, Tokyo)
Pharma & Patient USA (October 15-16, Philadelphia)
Pharma Customer Engagement USA (October 22-23, Philadelphia)
That rounds off Issue 35 of the Pharma Digest.
We'll be back in two weeks with more important news, market updates, pharma content, and updates on our events. Don’t forget to subscribe to receive a notification for our next bi-weekly digest.
As always, the Pharma team are on hand to answer your questions. You can connect with us on LinkedIn.
EU Team
USA Team
Japan Team
See you next time!