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The STA Group
The STA Group is an insights, communications and events business which champions technology in sports globally.
Feldspar Lays Out World's First Smart Track
UK-based sports technology company Feldspar has revealed plans for an AI-enabled ‘smart’ running surface that it hopes will transform training and the fan experience in athletics.
The track will use a combination of specialised materials and cameras to capture information from athletes’ footsteps and generate unique data and analytics to improve biomechanical analysis, performance, and storytelling.
Wimbledon Serves Up eChamps With TopSpin 2K25
The All England Lawn Tennis Club has teamed up with BLAST and sponsor American Express to create the Wimbledon eChamps, its first competitive video gaming event.
The tournament will be based on 2K’s TopSpin 2K25 title. Open qualifiers are being played alongside The Championships this month, with live finals to be played at Wimbledon’s Media Theatre in September. The winner will receive a gold-plated PlayStation 5 and tickets to next year’s men’s singles final.
LEAD Sports Welcomes Investment Partner
LEAD Sports and Health Tech Partners has announced Danny Cortenraede and InStudio Ventures, an investment group of high-profile European athletes, as its latest General Partner.
Cortenraede and InStudio Ventures will support LEAD in scaling early-stage startups and pursuing new concepts in the sports and health technology space.
Dizplai Buys PickGuru Gaming Platform
2024 Sports Technology Award winner Dizplai has completed the 100% acquisition of PickGuru, a leading platform for predictor and fantasy games.
The deal will lead to the creation of a Dizplai Gaming division and enhance the company’s first and second-screen fan engagement offerings for global sports rights holders, brands, betting companies and broadcasters.
NBC Brings In AI Broadcast Legend For Paris 2024
NBC Sports will use a generative artificial intelligence to recreate the voice of Al Michaels for its daily streaming recaps of the Paris 2024 Olympic Games.
The 79-year-old, best known for his work of the NFL show Sunday Night Football, has approved the plan and his automated commentary will feature on the company’s Peacock streaming platform.
Join The Conversation: The Sports Technology Review 2024
AI has become one of the defining trends of the sports tech year and HOK explored its impact on sport and entertainment in the latest Sports Technology Annual Review.
It outlined the influence of AI-driven personalization and customization, the importance of a debate on authenticity, and the potential of hybrid events in physical venues as fundamental topics. You can download the report for free from our website.
And we want you to help shape the sports technology conversation for the year to come. We are now inviting specialist contributions to the 2024 edition of the Review – so if you are interested in sharing your company’s views with thousands of industry professionals, contact [email protected] for more information.
Hiring: Jobs In Sports Tech
Are you looking to take a big step in your career?
Sports Technology Group Jobs, powered by Amply, lists hundreds of global vacancies from leading brands, prestigious leagues and teams, and pioneering companies right across the industry.
New roles are appearing all the time so if you’re ready for your next move, check out the link below.
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