How can AI help salespeople spend more time selling?

Today’s question: How can generative AI help salespeople “always be closing?”

Sales has always been about relationships, but let’s face it, sometimes the associated drudge work can get in the way of building authentic human connections. That’s where generative AI for sales comes in. 

From drafting prospecting emails to analyzing data, learn about the four key ways AI will alleviate busywork so your sales reps can focus on the thing they do best – selling. 

Generative AI’s next act: autonomy 

AI is evolving from conversational chatbots that can handle routine tasks to autonomous assistants  that can act on a user’s behalf with little or no direct human intervention. These AI assistants will rely on large action models (LAMs), which integrate decision-making and action-taking processes. Here’s what that autonomy looks like, and why organizations will embrace it. 

What our community is saying 

“There is a niche for small language models. Domain expertise is a real thing, and leveraging targeted datasets is not just cost effective and efficient, but also avoids the risk of hallucination. This also means that humans can support the delivery of small language models with their own deep understanding of domain-specific use cases.” 

-Max Greene, senior customer support manager, SupportLogic

What we’re reading 

• Is enterprise resource planning (ERP) the killer  generative AI use case  businesses have been waiting for? Experts think the  pairing could boost profits and productivity. (CIO)

• Is a hallucination-detecting tool too good to be true? Maybe not. Scientists from the University of Oxford developed an algorithm to flag AI hallucinations, at least some of the time. (Time) 

• Proving that nature can still outdo machines, a real photo of an apparently headless flamingo wins an AI photo contest. (Scientific American)

This newsletter was curated by Lisa DiCarlo Lee , Contributing Editor at Salesforce.

What’s the biggest question you have about AI? Let us know in the comments. We read each one and may just feature yours in a future newsletter!