Hey Salespeople Wisdom From Collin Cadmus
Key takeaways from my podcast with Collin Cadmus of Aircall.
- Favorite book: Extreme Ownership by Jocko Willink and Leif Babin. Also mentioned on the show: First, Fast, Fearless by Brian "Iron Ed" Hiner
- Find a process that not only works for your best salesperson but also can work for anyone you hire. It is about what you can make work at scale.
- Great salespeople can make anything work but great sales leaders can define a process that works for anyone.
- Without a documented process, it is impossible to test and optimize changes..
- Pause and fine-tune your sales process before you rapidly scale headcount.
- With complex products, you still need a script as a starting point. The better you get the more you earn the right to go off-script. But, remember to come back to the foundation.
- We won't let people pay for the product until they have gone through a free trial that is right for that size customer.
- The important objective for me is hiring the right people.
Regional Account Manager at Reliable Hire
4yHamish Leitch
Founder & CEO at Small Biz
4yJeremey Donovan our friend Collin Cadmus is one of the brightest young minds in all of sales. Period. 🙏
Managed Infrastructure | Colocation | Data Protection
4y"Without a documented process, it is impossible to test and optimize changes.." This says it all. Nice job, fellas...
CI/CD @ Harness
4yEvan Awner subscribe!
EVP, Revenue Operations (RevOps) and Strategy @ Insight Partners
4yToH to Navy Seals Jocko Willink, Leif Babin, and Ed Hiner