Has big data been a big letdown? AI may be the breakthrough you need.
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Has big data been a big letdown? AI may be the breakthrough you need.

Today’s question: How can new AI platforms finally help you harness the power of big data?

The term big data came into vogue in the 1990s, along with big promises that companies are still waiting to see realized. For a variety of reasons, most businesses are still unable to capitalize on the wealth of data they have stored in different systems around the organization. 

Today’s advancements in artificial intelligence (AI) may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is stored, but by reimagining the way it’s accessed and disseminated throughout an organization.


Personal AI agents will forever change your relationship to your customers 

Where is the world of AI agents headed? The Futures team at Salesforce imagines an infinitely patient helper who learns preferences, understands goals, and specializes in doing stuff you don’t want to do. What makes this possible? Greater contextual intelligence and more persistent memory, which enables  agents to provide personalization far exceeding today’s capabilities.



What our community saying

There’s a growing debate around when to use retrieval augmented generation (RAG) and when to fine-tune LLMs. AI experts from Perplexity, LlamaIndex, and LangChain joined Clara Shih on the Ask More of AI podcast to discuss the intersection of data and AI.


What we're reading


This newsletter was curated by Lisa DiCarlo Lee, Contributing Editor at Salesforce.


What’s the biggest question you have about AI? Let us know with a comment below. We read every single one and may just choose yours as the subject for a future newsletter. 

Shruti Pawar

Humanizing AI-driven marketing| Accelerating Marketing & Strategic efforts to 10/5 | 10x Personal branding for Thought Leaders | Marketing strategy & Digital Communications expert | Ex- Siemens Healthineers

2mo

Not really. Who is deciding what is meaningfull?

Daniel Edet (Mandu✍)

SaaS Copywriter||SaaS Marketing Strategist||Aiming to help only 1000 SaaS startups get the necessary conversions and sales(in 90 days) before the end of 2025.

3mo

I will always say this: AI is limited. It's limited, especially in the Copywriting world. Because copywriting involves writing appealingly for prospects to take drastic action. So if you use AI in drafting a sales copy, your copy will be full of fluffy words that are not relatable to your ideal buyers. Hence, No conversion and sales will take place👌 If you are the kind of person who can't do without AI, no problem. But use it wisely😊

Kaylynn Adkins

Alumni at Tiffin University

3mo

Great read...

Cristian Vizzarri

Salesforce Engineer | Salesforce Developer (x7) | Azure Developer (x3)

3mo

I love this! is amazing.

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